Robin JohnsonMarch 20, 2015 Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63 percent of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s … Continue reading Actionable Tips For App Store Optimization [Infographic]
Emily CarterMarch 19, 2015 They’re calling it Mobilegeddon. In case you haven’t heard yet, Google recently made this announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Even … Continue reading Google Algorithm Changes: Prepare for the Mobile Apocalypse!
ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]
Eric HammisMarch 5, 2015 It should come as no surprise when we tell you that mobile shopping saw a significant increase in 2014. So much that a new holiday was created called Cyber Monday. Now yes, Cyber Monday has been around for a while, but it wasn’t until the last few years that is started … Continue reading The Rise Of Mobile Marketing [Infographic]
Bill TreloarMarch 4, 2015 Why Should I Care? US smartphone penetration is up to 75% as of the end of 2014. Late last year, mobile traffic exceeded desktop traffic for the first time. And according to Nielsen, 87% of mobile users used their mobile device for shopping activities like searching for a product or service, … Continue reading Your Website Needs To Be Mobile-Friendly
If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don’t want to fall behind the competition. Daniel Cristo on March 3, 2015 The single, most popular, mobile strategy question I get asked is, “Do I really need an app?” The safest answer … Continue reading Does My Business Really Need A Mobile App?
Chris HortonFebruary 21, 2015 Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $ 12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $ 3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of … Continue reading Businesses Flock to Facebook Mobile Ads: Should Yours?
Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update
Adrian SpeyerFebruary 18, 2015 Having a community that is mobile ready has never been more essential. Sure you can have a mobile app, but when it comes to discovery and content consumption, a growing amount of time spent online is happening in the mobile browser. According to Flurry, in Q3 2014, Americans spent more time … Continue reading Why You Can’t Wait to Have a Mobile Friendly Community
Michael Davidson A few years ago, Micah Adler and his colleagues had a problem. His startup, Fluent Mobile, had developed a mobile app named Fluent News Reader that received rave reviews, but after the interest created by a successful launch the app had difficulty finding users. It turned out no matter how good the reviews, … Continue reading Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut
