by David Iwanow June 17th, 2015 Most marketers and business owners can identify with the shift from web to apps based on their own mobile use. There is a trend for many users to consider an Apps Only world, This requires some adaption by businesses and investment in making your apps better and marketing them … Continue reading Everything You Need To Know About Marketing Mobile Apps
Matthew SantosJune 8, 2015 The world is quickly shifting into a mobile habitat, and if you haven’t invested into building a mobile version of your site yet, I’ll tell you who has, your competition. All of your mobile visitors are being swept from right under your feet, and you didn’t even know it. Here’s a … Continue reading 5 Ways Your Site is Craving an Immediate Mobile Makeover
Jennifer MadisonMay 27, 2015 Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, … Continue reading 6 Creative Best Practices for Mobile Page Post Ads
Jessica DavisMay 26, 2015 Don’t you wish you had a few extra hours in your day? Your to do list keeps getting longer and longer, and your stress levels are rising. Something needs to get pushed back. Social media is on the chopping block. Even though you know it has long term benefits, right now … Continue reading Why You Should Get Serious About Social Media Automation
Jake JeffriesMay 20, 2015 We are slowly creeping towards the summer sun and our beloved holiday season. No matter how much you love your job there is nothing nicer than turning on your out of office email reply and going off to sit back and relax. As a generation we seem to be holidaying more … Continue reading The Grand Budapest Mobile Hotel
Jayas DamodaranMay 12, 2015 Organizations have been quick to adopt the Mobility trail.They are aware that by encouraging workers and executives to go mobile, the gains are immense in terms of employee productivity, customer satisfaction, cost control and revenue growth. Multiple surveys have highlighted such benefits. A recent report of Boston Consulting Group spoke about … Continue reading Enterprise Mobility: User Adoption Is Key To Success
Devin TurnerApril 10, 2015 Back in 2010, business outlets reeled when Steve Jobs observed that mobile ads suck. He was correct. Data showed that 88% of users ignore ads in apps, 86% ignore mobile web ads, and 79% believe that mobile ads are intrusive. There was definitely room for improvement. Today mobile ads are one … Continue reading How to Make the Mobile Ads Steve Jobs Wanted
Owain PowellApril 9, 2015 Search giant Google fired warning shots to all webmasters in February 15 from their official blog, with a forewarning of an update on the 21st April which would significantly impact search results for non-mobile-friendly websites. Google have recently announced the name of this algorithm update (dubbed Mobilegeddon). This update is expected … Continue reading How Prepared Are You For Mobilegeddon?
Cathy FlanaganApril 9, 2015 This piece was adapted from our Ultimate Guide to Creating Your Own Voice Document. All successful brands have a strong voice. Whether the trademarked Tiffany Blue Box or Nike’s defined and reinforced logo, solid brands have an identity in place, and you should, too. That’s where a voice document comes in handy. This one- to two-page … Continue reading 4 Simple Steps To Creating A Perfect Voice Document [Infographic]
Shyam DevalMarch 25, 2015 As the mobility revolution moves from the consumer app space into the realm of Enterprise Mobility, companies of all sizes have to make decisions around how best to leverage the mobile apps in increasing employee productivity and efficiency while positively impacting overall business outcomes. These decisions involve myriad technology choices such … Continue reading Enterprise Mobility – Decisions, Decisions
