Jake JeffriesFebruary 2, 2015 It is all set to be another big year for the mobile with many new devices due out this year. Apple have just announced a record number of sales on their new iPhone 6 and 6 plus – it seems our love for the hand held device keeps getting stronger and … Continue reading Mobile Marketing Set to Conquer 2015 – 10 Stats to Prove It [Infographic]
Gregory T. Huang More than 80 percent of U.S. doctors surveyed use mobile apps or view professional content on mobile devices for work. That’s a significant increase over the numbers from around a year ago, according to a new survey. The main reasons for adoption? Improved patient care and communication, and time efficiency, doctors say. … Continue reading Mobile Health Adoption Growing Among Doctors, for Apps and Content
Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]
Paul BywaterJanuary 26, 2015 Make the decisions that really matter, with the information you need. Good reporting turns raw information into valuable business knowledge. But when your data is spread across multiple software systems and different departments, it’s all too easy for day-to-day as well as strategically critical information to end up lost, or buried … Continue reading Reporting: Cheat Sheet for Manufacturers to Improve Management Reports
Most email is now opened on mobile devices these days. However a new study shows that we are frustrated by the poor formatting of emails on mobile devices. It appears that email marketing companies are still producing emails that look great on desktop devices, but fail to impress on mobiles. The research was conducted by … Continue reading Mobile Email Users Frustrated by Formatting
Mobile technology the key to more engaged, personalized marketing. Greg Sterling on January 13, 2015 Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to … Continue reading Survey: Mobile Integration Makes Other Digital Marketing More Effective
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Columnist Wesley Young of the Local Search Association discusses the growth of the mobile wallet and its impact on local businesses. Wesley Young on December 8, 2014 2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and are receiving more exposure than … Continue reading SMBs Should Jump On The Mobile Payments Train In 2015
Michael Becker November 23, 2014 I remember little from “Genetics and Evolution 101” in the way of genealogy, heredity, or how the homo sapien has biologically progressed. Yet I learned a miraculous amount about how our society is programmed. My professor got the big picture. Though he dulled the rest of the class to sleep every class … Continue reading Marketing to Mobile-Addicted Generation Y and Z
AJ McGowan November 21, 2014 If a black loading screen appeared on your living room TV between your television show and an advertisement, you’d think something was wrong. But it is unwelcomely expected when it comes to viewing video on mobile devices. While this “waiting period” happens on your mobile device regularly, it doesn’t have … Continue reading Realizing the Full Potential of Mobile Video Ads
