Category Archives: Email Marketing

Converting Online Traffic To In-Store Shoppers

Digital Marketing, Email Marketing, Web Management Guidelines

ZOG DigitalDecember 30, 2014 Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper resources toward marketing and measuring their results. While many elements of digital marketing offer insights and analytical data to measure success, many brands … Continue reading Converting Online Traffic To In-Store Shoppers →

Report: Email Beats Internet & Social As The Most Important Tool For Workers

Email Marketing, Social Data

(370)

Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year

Email Marketing, Search Engine Optimization

There’s no question that 2014 was — finally — the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream. Pamela Parker on December 29, 2014 at 11:11 am Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to engage with brands … Continue reading Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year →

Best Practice Pros: How The NFL Scores Big In Email

Email Marketing

Contributor Steve Dille shares insights on how America’s top sports league uses email to deepen fan engagement. Steve Dille on December 29, 2014 at 1:13 pm In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a … Continue reading Best Practice Pros: How The NFL Scores Big In Email →

Confidential: The Importance Of Email Marketing For Small Businesses

Email Marketing

Red Akrim December 27, 2014 Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email. Well, … Continue reading Confidential: The Importance Of Email Marketing For Small Businesses →

4 Email Marketing Goals To Set In 2015 (And How To Make Sure You Achieve Them)

Email Marketing

Ryan Pinkham December 26, 2014 No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes it easier to measure the results of your different marketing activities, and also provides the focus and motivation you need to stick with them. For example, with 2015 right … Continue reading 4 Email Marketing Goals To Set In 2015 (And How To Make Sure You Achieve Them) →

What If You Shared Your Deal Strategy With Your Customer?

Email Marketing, Strategy

Dave Brock December 26, 2014 I had a fascinating conversation with Gerald Vanderpuye today. He shared what many of us would think as the Nightmare To End All Nightmares. He was working a huge deal, it was important to the company’s ability to make their numbers for the quarter. Deals like that get a … Continue reading What If You Shared Your Deal Strategy With Your Customer? →

5 Tips To Improve Your Non-Profit Emails

Email Marketing

Lisa Furgison December 23, 2014 Email marketing isn’t just a successful marketing tool for retailers and service-based businesses, it can yield impressive results for non-profits too. A study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing. To maximize your … Continue reading 5 Tips To Improve Your Non-Profit Emails →

Stop Wasting Your Time on SEO Strategies That Don’t Work

Email Marketing

Tess Kennedy December 23, 2014 Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential customers are concerned, no matter how much you invest in your website’s design. As such, you need to execute … Continue reading Stop Wasting Your Time on SEO Strategies That Don’t Work →

The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend

Email Marketing

Angela Everitt December 23, 2014 Remember the days when email was ‘the future’? The absolute harbinger of greater efficiency in the workplace? In recent years there has been a bit of a backlash against the humble email – many commentators trumpeting its demise cite findings from a study by Loughborough University that suggest it … Continue reading The Enewsletter: Sharpen Up The Tool That’s Still Your Internal Comms Best Friend →