By Marie Alonso, Published November 13, 2014 Content is a commodity – it’s valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. What is your content trying to achieve for your brand? Does your content reflect the expertise and philosophy your brand promotes across all marketing … Continue reading Who Are You? 3 Strategies To Brand Power Your Content
By John Coe, Published November 14, 2014 Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR, and other forms of communication (e.g. trade shows) that communicates … Continue reading Branding And Data – The New Alliance
By Liz Papagni, Published November 13, 2014 Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control … Continue reading The Power Of Compelling Content And Your Brand
By Jeff Korhan, Published November 12, 2014 The customer experience is a hot topic in business circles these days. I find that interesting because understanding, orchestrating, and naming that experience has always been smart marketing. Once again, what’s old is new again. In many ways your process for delivering exceptional customer experiences is your business … Continue reading 3 Tips For Branding Your Customer Experience
By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing
By Cami Bird, Published November 12, 2014 Getting negative comments on social media can feel like an attack on your small business. After all, you’ve put countless hours and endless energy into your business, so when someone criticizes your hard work in a public forum, it’s only natural to feel upset. Luckily, negative posts don’t … Continue reading How To Turn Negative Feedback Into A Positive For Your Business
By Catalin Zorzini, Published November 10, 2014 What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send. Online stores can … Continue reading How To Think Like A Big Brand
By Maria Peagler, Published November 6, 2014 The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be remembered and generate … Continue reading Visual Storytelling For Brands
By Lawrence Anderson, Published November 4, 2014 Personal branding is another big thing in marketing but like a lot of trends, people are too impressed by what it shows than listening to what the experts are telling them about it. So here’s a much closer look into the finer points of a personal brand … Continue reading How Your Lead Generation Campaign Can Persist With Personal Branding
By Jessica Bowers, Published November 2, 2014 Lessons I’ve Learned About Building My Influence and Personal Brand While Building My Career Since I took this job, I have spent a lot of time thinking about my personal brand. That is, the way I portray myself in the office, out in the community and online. As … Continue reading Why My Personal Brand Matters…And Why Yours Should Too
