Category Archives: Branding

Brand Perception: It’s Not What You Think

By Miriam Hara, Published November 2, 2014 Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand’s perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers. Many brands have been propelled to … Continue reading Brand Perception: It’s Not What You Think →

Which Blog Types Work Best For Your Personal Brand?

Branding

By Susan Gilbert, Published November 1, 2014 Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate … Continue reading Which Blog Types Work Best For Your Personal Brand? →

5 Ways To Humanize Your Brand

Branding

By Liz Papagni, Published November 1, 2014 With so much focus on branding these days, it’s easy to get caught up in the company vision, message, and product. The problem is that today’s buyers don’t necessarily want slick, streamlined brands. They want connections. They want relationships. Brands they can trust again and again. If you’re … Continue reading 5 Ways To Humanize Your Brand →

Navigating a Shifting Consumer Landscape

Branding, Customer Relationship Managemnet

By Bradley Foster, Published October 25, 2014 While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The future of marketing is, quite simply, the process of mapping and optimizing journeys for customers.” While this isn’t … Continue reading Navigating a Shifting Consumer Landscape →

30 Brand Image Must-Have’s

Branding

The ability to develop a powerful brand image is one of the best ways to gain a competitive advantage in the market. Cultivating a brand is about more than designing a logo – it’s about permeating your entire business with a stated philosophy that defines who you are, what you do, who you do it … Continue reading 30 Brand Image Must-Have’s →

Focus on Branding YOU… Not Your Company

Branding

By Personal Branding Blog, Published October 9, 2014 Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it … Continue reading Focus on Branding YOU… Not Your Company →

Brand, Brand, Who Owns the Brand?

Branding

By Megan Brenig, Published October 7, 2014 There is a lot of controversy in the field over who actually owns the company brand. Is it the brand ambassador, the CMO, the employees, or the consumers? Everyone can’t own a brand, and eventually a line needs to be drawn – right? We don’t think so. At … Continue reading Brand, Brand, Who Owns the Brand? →

Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Branding, Marketing Guide

Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required to actually create this balance. Such is the case with marketing. Great marketing doesn’t happen overnight, and it’s not something you can check off as accomplished. … Continue reading Bank On Your Brand: How To Use Or Abuse Your Greatest Asset →

Establish A  Big Brand For Your Small Business

Branding, Small Business

What are your credentials? Notoriety—it’s the name of the game for all network-centric professional positions. How great are your recommendations for others in the field? How quickly do you close sales, scale infrastructure or drive the needle forward in your particular slice of the market? And even more important, what are your credentials? Trying to … Continue reading Establish A  Big Brand For Your Small Business →

Manage Your Brand and Your Bottom Line Will Follow

Branding

Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access to your brands also gives them the ability to change your brand perception. Manage Your Brand Outlets Wherever your brand appears online, there you should … Continue reading Manage Your Brand and Your Bottom Line Will Follow →