— May 10, 2018
If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches.
The backbone of Apple’s enviable marketing strategy is simplicity. This is why you’ll never find any information on where to buy the product in Apple’s ads. The company keeps it straightforward and lets the product speak for itself, which proves that you don’t need flashy noise or fancy graphics to make your ad stand out. Just strip your content to the bare minimum and keep the visuals sleek and simple.
Apple also knows how to get the most out of popular social media platforms through product placement. Having an influencer share your product and vouch for its benefits is one of the most effective ways to generate more leads.
Another thing that Apple knows how to do best is getting reviews from its customers. If you want to get more valuable reviews, try offering a free trial or sample in exchange for a testimonial or a review. Keep in mind though that every testimony should have the person’s name and image or avatar. In case of B2B relationships, make sure you add a link back to their website to make the review more credible.
You should also prioritize consistency in your marketing strategy. No one likes brands that don’t live up to their promises, so do your best to show your audience that your brand can always be counted on to deliver what it stands for. Examine all aspects of your marketing effort closely and be sure there are a unified look and feel.
Whatever you do, be careful not to confuse and overwhelm your customers with too many technical terms and explanations. Take a leaf out of Apple’s book and use your audience’s own language in your marketing campaigns. This is one of the best ways to show your customers you can interact with them on an equal footing and create an authentic connection.
For more useful marketing lessons from Apple, take a look at the infographic below by The Website Group: