Tag Archives: Take

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Project management tools take center stage as distributed marketers crave ‘single source of truth’

With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation

Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation