Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Tami Berry — June 1, 2020 There’s never been a more important time to think strategically Life changed in mid-March, seemingly in the blink of an eye. Now, as the country reopens, there’s an opportunity for company leaders to reflect on what they want to bring forward into the “new normal,” what should be left … Continue reading 5 Things to Take with You into the Post-Shutdown World
Dave Brock — May 21, 2020 I’m about 10 weeks into my own Covid 19 lockdown. I have to admit to some Zoom weariness, impatience with not jumping on a plane and meeting with clients face to face, even a nice dinner at a restaurant with friends. But we will continue with some version of … Continue reading What Will We Take Forward From This Situation?
Steve DiGioia — May 13, 2020 I saw him, I did. He’s in that little hut with his face buried in his cell phone. He saw me drive up; I know he did – he looked right at me. I’m now waiting at the gas pump – it’s only 3 feet away from him. I … Continue reading 3 Reasons Why We Let Businesses Take Us For Granted
Alice Corner — May 7, 2020 StartupStockPhotos / Pixabay Small and medium businesses need a strong social media strategy to stand out in overcrowded market places. Having a good social presence can help build loyalty in customers, authority in markets, and hype for your brand. Social media is also a powerful PR tool, with journalists … Continue reading Take Control With a Robust Social Media Plan
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue. Henry Powderly on May 4, 2020 With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are … Continue reading Project management tools take center stage as distributed marketers crave ‘single source of truth’
McLean Mills — April 23, 2020 jaydeep_ / Pixabay For every job opening, hiring managers and recruiters are bombarded with hundreds of resumes to review. Since they simply don’t have the time to go through and carefully read each one, they are always looking for reasons to toss aside any application they feel is subpar … Continue reading 7 Ways to Take Your Resume to the Next Level
Gretchen Gordon — April 15, 2020 The Objective Management Group Annual Partners Conference took place this past weekend. It was a memorable event, one, because it was held as a virtual conference for the first time, but more so because of the Kobe Bryant video interview OMG CEO, Dave Kurlan (@KurlanAssoc), presented. Kobe’s Legacy in … Continue reading Take Away the Risk of Failure
Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?
Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2020 Data released this week found that 58.1% of bots identified in February could mimic human behavior, meaning that they can disguise their identity and create fake accounts on social media sites to post propaganda … Continue reading Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation