Don’t get distracted by the shiny new thing. Companies that use martech to serve the “human experience” are getting it right, says Riverbed CMO. Ginny Marvin on April 5, 2019 at 6:36 pm Subbu Iyer, CMO of Riverbed, speaking at MarTech Conference 2019. SAN JOSE, CA — Brands are spending more than 16% of their … Continue reading Why brands must take a people-first approach to martech
A little bit of data on the latest trends can help brands create strategies to connect to consumers in new ways – but pay attention to the details. Tony Chen on April 1, 2019 Slime. It’s the biggest crafting craze of 2018 and a rising video sensation. There were nearly 25 billion slime video views … Continue reading Why brands need to take ASMR more seriously
David Dame — March 18, 2019 — March 18, 2019 Photo by Elyse Turton on Unsplash Strategies. Meetings. Decisions. Move to Agile. Move to digital. Transform HR. Transform this department. Deadlines. Getting our products and services out. As leaders, we are connected 24/7. Being connected with our mobile devices has meant we’re always available all … Continue reading Take a Break
Manish Dudharejia — February 21, 2019 Follow @Manish_Analyst — February 21, 2019 Local search plays an incredibly important part in how customers discover local businesses. An incredibly 82 percent of smartphone shoppers conduct “near me” searches, and 18 percent of local searches lead to a sale the very same day. If you want new customers … Continue reading 15 Local SEO Steps You Should Take Right Now
Tommy Wyher — February 20, 2019 — February 20, 2019 Running a company that is a success in its local area is impressive, to say the least. Certain entrepreneurs will never be satisfied until their company is a household or national name. The risks that come with expanding the business across the country with new … Continue reading Big Time Moves: What a Company Needs to Take Care of When Expanding Nationally
Rick Goodman — February 17, 2019 Follow @DrRickGoodman — February 17, 2019 rawpixel / Pixabay Simple question for today: Do the people on your team take you seriously? That can be sort of a fuzzy thing to define, but you probably have a pretty good instinct for it: Your team either respects you and deems … Continue reading Does Your Team Take You Seriously?
Kent Campbell — January 31, 2019 Follow @reputationx — January 31, 2019 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading How Long Does It Take to Improve Google Rankings?
Peter Daisyme — January 31, 2019 — January 31, 2019 jarmoluk / Pixabay The best way to ensure that you don’t get a bigger bill than necessary come income tax time is to double check you are getting every deduction possible. There are multiple small business tax deductions available to sole-proprietorships and other small business … Continue reading 8 Small Business Tax Deductions That You Can’t Afford Not to Take Advantage Of
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions
Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take