AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy. By Ana Mourão Published on May 21, 2026 AI is now the main driver of increased martech budgets, but the adoption of AI tells a different story. Research on martech performance finds that only 49% … Continue reading Marketing teams must own AI, or workslop will take over
April 11, 2026 Take some tips from ‘hypermilers’ to maximize fuel efficiency BY Emily Guy Birken Filling up your gas tank didn’t always require a second mortgage. But since the onset of the war in Iran, global oil prices have soared–and we’re the ones paying for it at the gas station. And nobody knows this better … Continue reading Take some tips from ‘hypermilers’ to maximize fuel efficiency
April 08, 2026 This is the biggest risk a company can take in the age of AI BY Rob Fisher and Jeanne Johnson It feels like a “hit-the-brakes” economy, with warning lights flashing everywhere: inflation pressures, AI disruptions, upside-down business models, and a persistent sense that some new market surprise or geopolitical tempest is waiting around the … Continue reading This is the biggest risk a company can take in the age of AI
March 11, 2026 Workers are too afraid of layoffs to take PTO BY Jared Lindzon Spring break season is in full swing, and summer vacations will be here before you know it. Layoff fears, however, have some Americans forgoing their paid time off (PTO) just when they need it the most—but experts warn pushing themselves won’t … Continue reading Workers are too afraid of layoffs to take PTO
March 05, 2026 Why I take founders on a 3-mile hike before writing a check BY Sandesh Patnam My team often jokes about the “Vulcan Mind Meld.” They say I need to share a brain with a founder before we can write a check. They aren’t wrong, but the process isn’t science fiction. It’s usually just … Continue reading Why I take founders on a 3-mile hike before writing a check
Alabama class action lawsuit aims to take down sports betting push by Kalshi Joel Loynds Suswati Basu A class action lawsuit has been filed in Alabama against Kalshi over what the plaintiffs claim is an illegal sports wagering website. Alabama is notoriously strict with its gambling laws, with it outright banned … Continue reading Alabama class action lawsuit aims to take down sports betting push by Kalshi
Performance Forced By Agentic To Take New Ride Through Funnel by Laurie Sullivan , Staff Writer, January 12, 2026 Marketers and technologists have spent years developing omnichannel strategies, only for AI to change everything. As many have pointed out, autonomous agents don’t browse sites they find the products and make the purchase. It’s changing performance … Continue reading Performance Forced By Agentic To Take New Ride Through Funnel
Staying ahead in marketing now depends on navigating AI agents’ growing influence on your tech stack, your customers and your role as a leader. Frans Riemersma on December 2, 2025 AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker … Continue reading Three actions you must take to thrive in the agentic era of marketing
Bally’s approved to take control of The Star by the end of this week Suswati Basu The Star Entertainment Group has been working with Bally’s Corporation to allow the gaming giant to take over the struggling business by the end of November. After a substantial wait for the red tape of regulatory approvals … Continue reading Bally’s approved to take control of The Star by the end of this week
Marketers love AI, but the sector’s growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust. Constantine von Hoffman on November 5, 2025 “How do we know when irrational exuberance has unduly escalated asset values?” — Alan Greenspan, Federal Reserve Chair, December 5, … Continue reading If the AI bubble bursts, marketing could take the first hit
