The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
Baylor Cherry October 5, 2020 The way your website looks and functions has a huge impact on user experience and how your brand is perceived. If your website looks like you’re sending visitors back to the ‘90s, it can potentially impact future business. (You hate to see ’em, but they’re still out there.) Redesigning a … Continue reading How Long Does It Take to Design a Website? A Complete Website Development Timeline
Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning
COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, … Continue reading The need to take a fresh look at consumer data
Manisha Sukhyani August 19, 2020 If there’s one thing that the modern earner appreciates more than all else, it’s the ability of several streams of income. Aside from a main source of income, many get satisfaction from developing and utilizing their hobby as another means of income. Popularly known as side hustles, these part-time money-making … Continue reading What Does it Take to Transform a Side-Hustle into a Viable Small Business?
Paul Keijzer August 13, 2020 Nearly every choice that you make in your life or in business involves some level of risk. Oftentimes, you are confronted with small risks that present limited potential downside. Other times, you face big risks that may offer big rewards depending on whether you take them smartly or play it … Continue reading 3 Risks Every Leader Should Take
Anthony Mersino August 5, 2020 One thing that is critical for a successful Agile Transformation is training at all levels, especially agile leader training. Unfortunately, many leaders don’t believe they need training, even though I insist that they do! The two main leader offerings are the CAL and the PAL. Sounds friendly enough, right? Scrum … Continue reading CAL vs. PAL – Which Agile Leader Training Should You Take?
Mariah Muller July 27, 2020 Enterprise service management (ESM) is often introduced as the solution to an organization’s problems but is met with disappointment or frustration from staff because it’s just IT service management under another name. In fact, ESM encompasses IT service management (ITSM), but also a lot more. The ultimate goal is to … Continue reading How to Make Enterprise Service Management (ESM) Take Off
Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Tami Berry — June 1, 2020 There’s never been a more important time to think strategically Life changed in mid-March, seemingly in the blink of an eye. Now, as the country reopens, there’s an opportunity for company leaders to reflect on what they want to bring forward into the “new normal,” what should be left … Continue reading 5 Things to Take with You into the Post-Shutdown World