Tag Archives: Take

Here’s why you should take a deep dive into data to optimize your conversions

A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019  So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions

How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Kevin George — January 10, 2019 Follow @imkevin_monk — January 10, 2019 Just because you hit the “SEND” button does not mean the people on your email list will receive your messages. In fact, even if they have opted in to receive messages from you, studies have shown that for every five opt-in messages sent, … Continue reading How to Spam Proof Your Email Marketing Campaign – An Email Marketer’s Take

Voice-based AI means brands must take an omnichannel approach with consumers

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants. Rex Briggs on December 28, 2018  AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more … Continue reading Voice-based AI means brands must take an omnichannel approach with consumers

Global E-Commerce Can Take Your Business to the Next Level

Christopher Moore — November 21, 2018 Follow @cjmoore — November 21, 2018 Tumisu / Pixabay If you have a business that’s selling anything online, you’re involved in e-commerce. Companies that don’t sell online are being left behind and finding that they’re struggling to keep up. Naturally, there are some things that a person just can’t … Continue reading Global E-Commerce Can Take Your Business to the Next Level

6 Simple Steps Every Leader Must Take To Improve Employee Engagement

Paul Keijzer — September 10, 2018 Follow @Paul_Keijzer — September 10, 2018 12019 / Pixabay One of the easiest ways to improve your company’s performance is to increase the number of people that are engaged with the organization and are emotional and rationally committed to the vision, strategy and the delivery of the results of … Continue reading 6 Simple Steps Every Leader Must Take To Improve Employee Engagement