Tag Archives: Aren’t

5 Reasons Why Google Alerts Just Aren’t Enough Anymore

Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore

The best ads aren’t ads

Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017   Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly believe that … Continue reading The best ads aren’t ads

One of the Top Reasons Your Employees Aren’t Volunteering Will Surprise You

Ryan Scott — November 7, 2017 Follow @causecast — November 7, 2017 Tumisu / Pixabay America’s Charities – a leader for more than 35 years in employee giving – regularly issues data-driven reports that identify trends in corporate giving and volunteering. Over the years, this “Snapshot” series has become a critical bellwether in employee-led corporate … Continue reading One of the Top Reasons Your Employees Aren’t Volunteering Will Surprise You

Successful brands aren’t focusing on what’s now — they’re focusing on what’s next

Don’t wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next. Mike Sands on September 20, 2017   They made me do it. I didn’t even try to resist. It’s almost as if … Continue reading Successful brands aren’t focusing on what’s now — they’re focusing on what’s next

6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)

William Harris — August 18, 2017 Follow @wmharris101 — August 18, 2017 JuralMin / Pixabay There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some … Continue reading 6 Reasons Why Your Ecommerce Pop-Ups Aren’t Converting (and How to Fix Them)

Here’s What All Those Website Companies Aren’t Telling You

Michael Bellina — June 19, 2017 Follow @MigmanMedia— June 19, 2017 I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy, do-it-yourself, “professional looking websites” that will fit any company budget. Truthfully, they are not lying, you will have a website when you are done. What they don’t … Continue reading Here’s What All Those Website Companies Aren’t Telling You