Tag Archives: Aren’t

Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

Arik Hanson June 26, 2020 Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg, actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring … Continue reading Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

Text messaging is the most effective marketing channel most retail brands aren’t using

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using

Your customers aren’t interested in your COVID messaging anymore, what now?

COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now?

Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office

Ed Muzio — March 17, 2020 Dear Microsoft Office Development Team, Recently, my Office 365 calendaring system started paying closer attention to me. On a morning that started like any other, I was surprised to find an automated email informing me of the percentage of my time I’d spent “available to focus” versus how much … Continue reading Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office

Why Aren’t Employers Giving PR Employees the Benefits They Want?

Arik Hanson — March 11, 2020 By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. Except, here’s the problem: They’re not doing that. Not even close. According to Ragan’s … Continue reading Why Aren’t Employers Giving PR Employees the Benefits They Want?

When Things Aren’t Going Well, Will You Accept Blame?

Shep Hyken — December 4, 2019 Follow @Hyken In a recent Shepard Letter, I wrote about the concept of giving recognition to the people who deserve it. Someone being recognized for what they bring to the organization is often overlooked. That’s a shame. People need to be recognized for their contribution to the team’s success. … Continue reading When Things Aren’t Going Well, Will You Accept Blame?

8 Reasons Why Your Landing Pages Aren’t Converting High Enough

Jake Rheude — December 3, 2019 Follow @jakerheude If you want to convert on your landing page – sales, sign-ups, etc. – then you need traffic. But if you have the traffic and you’re still not converting, that means there’s a problem with the landing page itself. It’s time to take a critical eye to … Continue reading 8 Reasons Why Your Landing Pages Aren’t Converting High Enough

Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

Just 9% of DCX executives have rolled out personalization tools in their organization. Amy Gesenhues on November 15, 2019  One would think that with more than 7,000 martech tools available to create exceptional digital customer experiences, businesses would have little trouble building a marketing stack that delivers a seamless customer journey — but that doesn’t … Continue reading Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too