James Potter — November 27, 2018 Follow @thelinkedinman — November 27, 2018 Tumisu / Pixabay Despite the fact that the recruitment industry is so small on LinkedIn, it is still a fabulous place to recruit staff, but you don’t necessarily have to pay to do so. The techniques to recruit on LinkedIn are similar to … Continue reading 5 Ways to Recruit for Free on LinkedIn (and 2 That Aren’t)
Jared Atchison — November 20, 2018 — November 20, 2018 The internet has expanded the way people search for jobs. Now, nothing will ever be the same again. Applicants from around the world can check out your post, decide if they would like to work with you and apply for your open position. Because of … Continue reading Why People Aren’t Applying to Your Job Post (and How to Change It)
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. Robin Kurzer on November 13, 2018 at 5:44 pm You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, … Continue reading Your customers aren’t waiting till Black Friday, neither should you
Sandra Hess — October 31, 2018 — October 31, 2018 With today’s record-low unemployment rates fueling a fiercely competitive job market and hiring costs on the rise, finding qualified candidates is not enough. Today’s employers want to find the “right” qualified candidate. Certainly, employers want candidates with the right skills, but they also want candidates … Continue reading Pre-Employment Assessments Aren’t Only for Skills Testing
Austin McNair — September 19, 2018 — September 19, 2018 We all want more referrals from our clients. So what’s the disconnect? In this short video blog from Hinge, Lee Frederiksen outlines three reasons why your clients may not be referring you. Transcription: Let’s face it, we all want more referrals, right? But sometimes we … Continue reading Why Aren’t Your Clients Referring You?
James Thomson — July 22, 2018 — July 22, 2018 Between Amazon Retail and third-party Marketplace sellers, Amazon made about $ 120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably … Continue reading If You Aren’t Selling Your Products on Amazon, Someone Else Is
Allen Finn — April 17, 2018 — April 17, 2018 While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need … Continue reading 3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
Francesca Cruz — February 15, 2018 — February 15, 2018 Over a year ago, TapInfluence partnered with Altimeter group to publish the results of an industry-leading influencer survey. In that time, influencer marketing has grown rapidly to become a multi-billion dollar digital channel. It’s important for marketing agencies, influencer networks and platforms like TapInfluence to … Continue reading Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere
Elizabeth Williams — February 13, 2018 Follow @bizmkter — February 13, 2018 “Oh my god”, she said, on the escalator out of the HR conference. “You do employer brands? We totally need an employer brand. I think. I don’t know. Maybe we need an employee value proposition. What the f*** is that anyway? Can you … Continue reading Employer Brands Aren’t Made, They’re Managed
Rick Lepsinger — December 22, 2017 Follow @onpoint_llc — December 22, 2017 E-learning, or learning resources delivered using electronic media (video, internet, etc.), can be a powerful tool for helping your business scale its learning initiatives. Some of the benefits of e-learning include the reduced cost of training, increased flexibility and access, reduced time for … Continue reading Why Aren’t My Employees Benefiting from E-Learning?