Tag Archives: They

What CMOs Know: They Expect An Uptick In Digital Spending This Year

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year

What Skills Marketers Say They Want In 2021 — And Why

What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan  @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil by Laurie Sullivan  @lauriesullivan, January 7, 2021 Facebook, Snapchat, and Twitter will feel the recoil from brands pulling advertising budgets amidst negative news reports and posts from people on the platforms. But not all social media platforms see their users posting negative … Continue reading Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil

For a Successful Holiday Season, Meet Your Customers Where They Are

Mike Kappel October 23, 2020 This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going … Continue reading For a Successful Holiday Season, Meet Your Customers Where They Are

The 17 Best Display Ads of 2020 (And Why They Work)

Brad Smith October 4, 2020 Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a … Continue reading The 17 Best Display Ads of 2020 (And Why They Work)

Customer Service Week is October 5-9: Learn 5 Ways to Celebrate Your Virtual Agents When They Need it Most (Thanks, 2020)

Veronica Krieg September 28, 2020 2020 didn’t cancel National Customer Service Week. The festivities are set for October 5-9, and it’s up to you to celebrate your team, no matter where they’re working. I blinked in March and now somehow we’re finalizing our plans for Q4. This year, we’ve been robbed of ritual. We were … Continue reading Customer Service Week is October 5-9: Learn 5 Ways to Celebrate Your Virtual Agents When They Need it Most (Thanks, 2020)

Color-Coded Maps Tell Marketers Where They Need To Increase Advertising

Color-Coded Maps Tell Marketers Where They Need To Increase Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2020 Commerce Signals, a Verisk Financial company, has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors.   The color-coded map in a dashboard — … Continue reading Color-Coded Maps Tell Marketers Where They Need To Increase Advertising