Tag Archives: They

What do SEO platforms do and how do they help marketers get found on search engines?

Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Pamela Parker on October 22, 2021 Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by … Continue reading What do SEO platforms do and how do they help marketers get found on search engines?

4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need

Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need

Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do

Liz Kislik October 7, 2021 It’s reasonable to think that C-suite leaders would be well-practiced at conducting effective check-in meetings with their team members. But if that’s your assumption, you might be wrong. During a recent coaching session, a client expressed frustration that his C-level boss never articulates her expectations for his performance or even … Continue reading Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do

Without Personalization, Consumers Don’t Get What They Want From Brands

Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands

Curiosity Email Subject Lines: Why They Matter and How to Craft Them

Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them