7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier by Kayleigh Taylor , March 8, 2019 With reports of gender pay gaps and #MeToo incidents continuing to dominate the news cycle, International Women’s Day feels particularly important this year. Even in the healthiest office cultures, women are often more cautious about what … Continue reading 7 Women In Marketing Share Career Advice They Wish They’d Heard Earlier
Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Ana Gotter — February 15, 2019 Follow @ana_gotter — February 15, 2019 Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work … Continue reading Facebook Marketplace Ads: Are They Right For You?
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal
Liza Rubinstein — January 21, 2019 — January 21, 2019 Lately, my life has been all about the stats. Monthly campaign reports have me deep in Google Analytics to the point where ad metrics have made their way into my dreams…or nightmares. There’s nothing more exhilarating – yes, exhilarating – than seeing a campaign exceed … Continue reading Google Analytics Metrics Aren’t Always What They Seem
Graham Jones — November 9, 2018 Follow @grahamjones — November 9, 2018 bungeeinternational / Pixabay We all know that bungee jumping is risky. After all, who in their right mind throws themselves off a bridge or a crane, hundreds of feet above the ground? But the risk we perceive is much greater than the … Continue reading Why People Won’t Buy From Your Website If They Think It Is Risky
JJ Tyson — October 29, 2018 — October 29, 2018 With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to … Continue reading On-Entry Strategies and Why They Scare Customers Away
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018 YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
John Conover — June 29, 2018 — June 29, 2018 Change in the broad space of the internet is like a constantly revolving door. One minute you’re wondering if the investment is worth it. The next minute, you’re in the market for a site revamp because, just like fashion, trends change. Then, thanks to tablets … Continue reading The New Frontier of Online Accessibility: 508 Compliance Standards and What They Mean for You