March 01, 2026 Two-thirds of Gen Z say they rely on self-taught skills to find a job BY Eve Upton-Clark “Do you want to know the biggest career hack I’ve learned in 25 years of recruiting?” That’s the opening of one TikTok video. The answer, the creator Elite Recruiter says, is “skill stacking”: … Continue reading Two-thirds of Gen Z say they rely on self-taught skills to find a job
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
February 04, 2026 Companies replaced entry-level workers with AI. Now they are paying the price span>span]:whitespace-nowrap”>Isaac, 33, has been a mid-level software development engineer at a Big Tech firm for four years, and noticed entry-level job postings dropping at his workplace at the start of 2025. The work, however, didn’t vanish with them. Tasks once handled … Continue reading Companies replaced entry-level workers with AI. Now they are paying the price
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
January 19, 2026 Why small businesses are saying they aren’t planning on hiring many recent grads in 2026
December 17, 2025 Pot stocks pop on Schedule 3 hopes: Tilray Brands, Trulieve Cannabis, Cresco Labs: How high will they go?
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. Kath Pay on July 31, 2025 Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business … Continue reading ‘They did it, so we should too’ isn’t an email strategy
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. Ben Vigneron on July 3, 2025 Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, … Continue reading Marketing results don’t add. They multiply and synergize.
