Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. By Pamela Parker Published on June 1, 2026 The pressure to produce more content, faster, with fewer resources is real. And AI has been the obvious answer — 74% of marketers are already deploying or … Continue reading Consumers like AI content until they know it’s AI
May 28, 2026 ‘Skills manifesting’: More workers citing skills they don’t have—but intend to learn—on their résumés BY Erica Lamberg Many people, Gen Zers in particular, have embraced the practice of “manifesting”: essentially, believing that positive thoughts lead to positive things happening in life. Now, it seems some job seekers are applying the same principle to … Continue reading ‘Skills manifesting’: More workers citing skills they don’t have—but intend to learn—on their résumés
May 23, 2026 AI coaches tell leaders what they want to hear BY Luis Velasquez and Curt Crosby Recently, a senior executive shared something that initially sounded surprising. “I find it easier to open up to AI than to a person.” She was referring to an AI coaching platform her company had introduced. The tool prompted reflective … Continue reading AI coaches tell leaders what they want to hear
May 04, 2026 6 in 10 workers say they have a toxic boss, study finds BY Sarah Bregel Your boss can make or break your job experience: a good boss, smooth sailing ahead. A bad boss? Misery. According to a new workplace study, most employees are dealing with the latter. The research comes from Harris Poll’s … Continue reading 6 in 10 workers say they have a toxic boss, study finds
Agents Ran Entire Butler/Till Campaign, They Share Results by Laurie Sullivan , Staff Writer, March 19, 2026 As industry conversation revolves around whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. Geloso Beverage Group in December 2025 ran what its digital marketing … Continue reading Agents Ran Entire Butler/Till Campaign, They Share Results
March 01, 2026 Two-thirds of Gen Z say they rely on self-taught skills to find a job BY Eve Upton-Clark “Do you want to know the biggest career hack I’ve learned in 25 years of recruiting?” That’s the opening of one TikTok video. The answer, the creator Elite Recruiter says, is “skill stacking”: … Continue reading Two-thirds of Gen Z say they rely on self-taught skills to find a job
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
February 04, 2026 Companies replaced entry-level workers with AI. Now they are paying the price span>span]:whitespace-nowrap”>Isaac, 33, has been a mid-level software development engineer at a Big Tech firm for four years, and noticed entry-level job postings dropping at his workplace at the start of 2025. The work, however, didn’t vanish with them. Tasks once handled … Continue reading Companies replaced entry-level workers with AI. Now they are paying the price
Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
