Tag Archives: They

Hybrid offices give you flexibility—but they may take away this workplace essential

By Avigail Dadone   April 21, 2022 After two unpredictable years of the pandemic, the fate of the workplace of the future is still in limbo. Lost in the back-and-forth among proponents of “work from anywhere” and others who insist on returning to the office is a fundamental truth about the future of work. In … Continue reading Hybrid offices give you flexibility—but they may take away this workplace essential

Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Only 11% of CMOs say they have achieved digital transformation goals

Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals

4 employee development tips to show your people they matter

By Tammy Perkins   February 10, 2022 Over the past two years, isolation and rapid change have created a climate of upheaval that shifted our priorities, including our employee experience goals. Our strategic vision was displaced in favor of priorities that are lower tiers on our hierarchy of needs—security and physical and mental health. After … Continue reading 4 employee development tips to show your people they matter

What are marketing automation platforms, what do they do, and how is the vendor landscape changing?

The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return. Pamela Parker on January 23, 2022 Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is the use of software and … Continue reading What are marketing automation platforms, what do they do, and how is the vendor landscape changing?

Recruitment Tools: How Can They Increase Your Agency’s Efficiency?

Stacy Lee November 23, 2021 The world of work is continuously evolving and arising new trends and challenges put hiring managers and recruiters under pressure. The COVID-19 crisis was likely the most disruptive change due to exacerbating existing difficulties and creating new ones. In 2020, recruitment agencies had to be more agile than ever and … Continue reading Recruitment Tools: How Can They Increase Your Agency’s Efficiency?