Tag Archives: starts

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy

Pro Tip: Every new project starts with breaking down silos

Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team. Amanda Glen on October 28, 2019 Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the … Continue reading Pro Tip: Every new project starts with breaking down silos

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019  Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

What to Do When Your Direct Report Starts Crying (Besides Panic)

Liz Kislik — June 27, 2019 Follow @lizkislik — June 27, 2019   StockSnap / Pixabay There’s more and more media coverage and management literature today about the importance of authenticity at work. There’s a book and an accompanying TEDx talk called “Bring Your Whole Self to Work” by a fellow named Mike Robbins, and … Continue reading What to Do When Your Direct Report Starts Crying (Besides Panic)

Your Digital Marketing Strategy Starts with a Great Brand Personality

Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality

Quality Management Excellence Starts with Culture and Attitudes

Greg Cline — April 15, 2019 — April 15, 2019 Tumisu / Pixabay As Digital transformation remakes manufacturing, so too does it recreate quality management. Despite this exciting change, Aberdeen’s Quality Management benchmark study findings reveal that Best-in-Class organizations still strongly embrace quality management fundamentals (culture, attitudes). The Best-in-Class Edge Begins with Quality Culture… The … Continue reading Quality Management Excellence Starts with Culture and Attitudes