Google Local Services Ads Get Automated by Laurie Sullivan , Staff Writer @lauriesullivan, August 9, 2024 Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting monthly maximums ad spend limit for certain account. … Continue reading Google Local Services Ads Get Automated
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024 Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation
Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
By Christopher Zara October 27, 2023 From applicant tracking systems to AI-powered recruitment tools built for speed, automation in the hiring process is here to stay. But how and how much automation should be incorporated into the process continues to be a big topic of debate among job seekers and hiring managers. Now an … Continue reading Hiring managers could be alienating older job applicants with automated HR tools
Discord’s latest teen safety blitz starts with content filters and automated warnings The features come after a recent report found the company was failing to protect young users. Igor Bonifacic Updated Fri, Oct 20, 2023 Discord Discord is introducing new safeguards to protect young users. On Thursday, the company announced Teen Safety Assist. The … Continue reading Discord’s latest teen safety blitz starts with content filters and automated warnings
Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available by Laurie Sullivan @lauriesullivan, January 20, 2023 Microsoft Advertising released a model into general availability that it calls “last-touch attribution for automated bidding” on the Microsoft Audience Network this week. Daniel Godoy, evangelist at Microsoft Advertising, provided this update during a presentation. He said enabling the feature when … Continue reading Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Automated Inventory Management Software Minimizes Costly Errors Emily Newton / 29 Oct 2022 Automated inventory management solutions can be vital in helping companies improve accuracy and output. Businesses that produce or distribute controlled substances or products in exceptionally high demand need them to reduce inventory errors and keep things operating smoothly. However, some decision-makers initially … Continue reading Automated Inventory Management Software Minimizes Costly Errors
Ghostery’s Automated Never-Consent Cookie Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 19, 2022 Ghostery, which specializes in privacy-focused web tools, last week released technology that allows site visitors to get to the content in much less time and helps them avoid the annoyance of trying to determine which personal information to give away. Never-Consent, … Continue reading Ghostery’s Automated Never-Consent Cookie Experience
Google Launches Automated Automotive Ad Unit by Laurie Sullivan @lauriesullivan, March 11, 2022 Google vehicle ads now provides a new ad format on Search that shows nearby cars for sale. The advertising unit, announced Friday at the National Automobile Dealers Association (NADA) Show, aims to help more consumers who turn to the web to look for … Continue reading Google Launches Automated Automotive Ad Unit
Peter Navarro November 9, 2021 According to the 2017 “State of Small Business Report”, almost half of small businesses do not track the state of inventories or do it manually. Deliberate ignorance of stocks is expensive. Studies show that retailers around the world are losing $ 1.75 trillion a year due to easily preventable stock … Continue reading Why Is Automated Inventory Management Crucial to Point of Sale (POS)?
