Howard J. Sewell October 6, 2021 Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question. In a recent LinkedIn poll, almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it … Continue reading The Case for Allowing Personal Emails on Lead Gen Forms
Mitch Transue September 1, 2021 To be successful, a cold email has to be short, powerful, and attention grabbing. To accomplish this, each part of this message plays a crucial role in introducing yourself and your business to your potential customers. Creating a successful introduction email is even more important when you are cold email … Continue reading Create Successful Intro Emails for Cold Prospecting Campaigns
Brian Wallace August 12, 2021 While email can be used as a great method of communication, it can also be a venue for a rising amount of cybercrime. 14.5 billion spam messages are sent to email inboxes every day. While some spam is nothing more than a mere annoyance, a significant portion of spam emails … Continue reading How Safe Are Your Emails? [Infographic]
Susan Tucker June 12, 2021 When you run an email list, you might see some subscribers have unopened emails from you. You might wonder if they aren’t interested in your offer. But since they signed up to receive your content, it’s more likely that they simply missed it or it ended up in their spam … Continue reading Resending Unopened Emails: A Hack to Increase Audience Engagement
Howard J. Sewell May 5, 2021 A client asks: “We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. Is this something you’d recommend?” The most common business case for using a separate email domain is that doing so can help protect a company’s … Continue reading Should I Use a Separate Domain for Marketing Emails?
Matt Janaway February 24, 2021 ijmaki / Pixabay Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? It could be that email marketing is the problem. More likely, it’s your approach. Before you throw in the towel and assume that email marketing is dead, try implementing these … Continue reading Email Marketing Isn’t Dead. You Just Need to Write Better Emails…
Jared Atchison January 8, 2021 When a customer signs up for your email list, you’re tasked with creating a unique and engaging experience for each person. Consumers expect businesses to use personalization to send them relevant content and offers. Brands across all industries use personalized interactions to generate leads, sales, and engagement every day. When … Continue reading How to Add Personalization to Your Emails
Shannan L. Seely January 5, 2021 Staring at your email marketing goals for 2021? The numbers seem pretty lofty. Then you look over your 2021 marketing budget. It’s smaller than last year. To increase engagement versus last year will be hard. So how do you improve email open rates without pouring more $ $ into … Continue reading Crafted Welcome Emails Propel Your Click-Through Rate
Syed Balkhi January 5, 2021 If you’re like other savvy business leaders, you use email marketing to stay in touch with your customers. Like many marketing strategies, a successful campaign involves carefully examining metrics that show how consumers interact with your emails. The goal is typically to get more engagement and conversions. Out of the … Continue reading 4 Reasons Marketing Emails Go to Spam (And How to Fix It)
Susan Tucker January 4, 2021 One of the most common questions I get as a digital marketer is “How long should my emails be?” This is a smart question to ask. It means you’re concerned about either boring your subscribers to death or not offering enough content. Frankly, it’s a question that is worth exploring … Continue reading How Long Should My Emails Be?