February 26, 2026 ‘Email apnea’: Reading work emails makes us forget to breathe BY Eve Upton-Clark Reading or sending emails may seem like an innocuous task, but sometimes, this simple act can trigger a dramatic bodily response. Like forgetting to literally breathe. “Many of us have heard of sleep apnea: the condition where breathing gets interrupted … Continue reading ‘Email apnea’: Reading work emails makes us forget to breathe
February 03, 2026 Peter Attia was named more than 1,700 times in Jeffrey Epstein’s emails, sparking backlash
November 24, 2025 What ‘Sent from my . . .’ in your emails says about you
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. Joe Cunningham on November 6, 2025 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all … Continue reading 6 steps to writing emails that get opened and acted on
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. Mike Pastore on August 25, 2025 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and … Continue reading How to keep emails from getting lost in the holiday inbox surge
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations. Joe Cunningham on July 16, 2025 Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest … Continue reading Fix your webinar emails before your next campaign flops
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025 Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement. Jeanne Jennings on May 22, 2025 Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization … Continue reading Why your emails still miss the inbox even if you’re ‘in compliance’
This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. Joe Cunningham on May 9, 2025 Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions … Continue reading How one newsletter tripled paid membership revenue with retargeting emails
January 28, 2025 What’s wrong with saying ‘I hope you are well’ in work emails Here’s how to start your messages instead. BY Judith Humphrey How often do our workplace communications open with “I hope you are well” or “I trust you are doing fine”? These “wellness checks” reflect the fact that everybody has become … Continue reading What’s wrong with saying ‘I hope you are well’ in work emails
