These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. By Anna Levitin Published on July 13, 2026 Transactional, triggered, and promotional emails may all land in the same inbox, but they don’t do the same job. They follow different rules, support … Continue reading Transactional, triggered, and promotional emails: What’s the difference?
April 25, 2026 This ‘anti-Grammarly’ AI tool adds typos to your emails on purpose BY María José Gutiérrez Chávez From signing my emails with “bet” instead of “best” or sometimes writing “felt” instead of “left”, living with dyslexia and choosing a career that requires me to write on the daily has turned typos into my … Continue reading This ‘anti-Grammarly’ AI tool adds typos to your emails on purpose
April 17, 2026 Shuttered startups are selling old Slack chats and emails to AI companies BY Ella Chakarian Just because a startup fails doesn’t mean it can’t cash out big. According to a report by Forbes, defunct companies are selling their digital footprints to AI companies as training data—and making real money from it. Shanna Johnson, … Continue reading Shuttered startups are selling old Slack chats and emails to AI companies
February 26, 2026 ‘Email apnea’: Reading work emails makes us forget to breathe BY Eve Upton-Clark Reading or sending emails may seem like an innocuous task, but sometimes, this simple act can trigger a dramatic bodily response. Like forgetting to literally breathe. “Many of us have heard of sleep apnea: the condition where breathing gets interrupted … Continue reading ‘Email apnea’: Reading work emails makes us forget to breathe
February 03, 2026 Peter Attia was named more than 1,700 times in Jeffrey Epstein’s emails, sparking backlash
November 24, 2025 What ‘Sent from my . . .’ in your emails says about you
Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert. Joe Cunningham on November 6, 2025 How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all … Continue reading 6 steps to writing emails that get opened and acted on
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. Mike Pastore on August 25, 2025 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and … Continue reading How to keep emails from getting lost in the holiday inbox surge
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations. Joe Cunningham on July 16, 2025 Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest … Continue reading Fix your webinar emails before your next campaign flops
Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. Alexander Melone on July 1, 2025 Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your … Continue reading Interactive emails give your sales funnel a competitive edge
