Tag Archives: Emails

The Secret to Cold Emails That Get Responses

Brooklin Nash — February 6, 2020 Tips for creating winning cold emails abound. They range from the vaguely helpful (“don’t sound like a template!”) to the oddly specific (“leverage a trigger event in the prospect’s professional life”). The bottom line is: cold emails that get responses are cold emails that don’t sound like cold emails. … Continue reading The Secret to Cold Emails That Get Responses

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions

Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions

How Your Autoresponder Emails Can Make or Break Your Support Efforts

Alexandra Marin — December 27, 2019 We’ve all been there – a recent purchase arrived late, you got something completely different than what you ordered, or it came damaged. You’re not happy, and rightly so – you just spent some hard-earned cash on that new product. Time to go to the computer, write a frustration-fueled … Continue reading How Your Autoresponder Emails Can Make or Break Your Support Efforts