Tag Archives: Emails

4 ways to add personalization to your emails right now

Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue. Summer Deeb on October 18, 2023 Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are … Continue reading 4 ways to add personalization to your emails right now

How Petco boosted emails and customer experience with a new CRM

To support the new tool, Petco also used AI to build modules which helped scale personalization. Chris Wood on February 28, 2023 National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, … Continue reading How Petco boosted emails and customer experience with a new CRM

Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report

  Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report February 22, 2023 By  Sergiu Gatlan   Google is investigating a service outage caused when Gmail accounts are syncing with Microsoft servers. Gmail users on affected devices say they are not receiving emails. Hotmail accounts are also affected.      Google is investigating a service outage … Continue reading Gmail Users Are Not Receiving Emails Synching With Microsoft Servers: Report

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach.  The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion.   But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust

Google Accused Of Sending Unsolicited Ad Emails In Europe

  Google Accused Of Sending Unsolicited Ad Emails In Europe Economic Times, Wednesday, August 24, 2022   Privacy complaint targets Google over unsolicited ad emails The Alphabet unit, whose revenues mainly come from online advertising, should ask Gmail users for their prior consent before sending them any direct marketing emails, noyb.eu said, citing a 2021 … Continue reading Google Accused Of Sending Unsolicited Ad Emails In Europe