Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line. Len Shneyder on August 14, 2018 To a recipient, email is email. However, to a marketer, email is an umbilical cord that not only binds brands to consumers but also unifies and harmonizes everything … Continue reading Unlocking the full potential of transactional emails
Syed Balkhi — July 17, 2018 Follow @SyedBalkhi — July 17, 2018 Take a look at your inbox. How many emails from companies are unread? Probably a lot. Many get deleted before you ever open them and others are left to sit untouched for months. Now think about what emails you do open and read. … Continue reading How to Craft Epic Emails that Break Through the Noise
Shannon Delmarle — July 6, 2018 — July 6, 2018 ribkhan / Pixabay Imagine that it’s a Monday morning brainstorming meeting with your marketing team, sales team, and CEO. Your CEO is frustrated that there weren’t enough attendees at the last conference they organized. Those that did attend did not have any appropriate follow-up communication … Continue reading Must-Have Automated Emails for Your Event
John Hodge — July 3, 2018 Follow @johnahodge — July 3, 2018 Email is a great way to market to contacts and to stay top of mind. Segmentation can further assist the ability to market relevant information to interested contacts. We’re probably all familiar with the different kinds of email, but what we might not … Continue reading The Secret Lives of the Marketing Emails Almost Everyone Uses
Jim Anthony — June 23, 2018 Follow @JimSoMark — June 23, 2018 Don’t you hate it when you’re watching your favorite team and the refs keep bombing your favorite players with flags? It’s like they won’t even let them do their job. You might even think the refs are trying to prevent your team from … Continue reading Why Emails End Up in the Junk Folder
The Last Blast: Retailers Are Moving To Behavioral Emails by Ray Schultz , Columnist, June 7, 2018 Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Amazon … Continue reading The Last Blast: Retailers Are Moving To Behavioral Emails
John W Hayes — June 7, 2018 Follow @john_w_hayes — June 7, 2018 The world of marketing is a funny old game. On the one hand, it’s portrayed as a glamorous industry full of creative and smart individuals who work as hard as they play. I mean seriously, who wouldn’t want to be a marketer? … Continue reading Send Marketing Emails That Make People Smile
Kayla Sloan — June 4, 2018 — June 4, 2018 When email first gained popularity about twenty plus years ago, the business world quickly realized its value. Sending nearly instantaneous messages to colleagues they could read at their convenience was a major time saver. Of course, over time email systems have evolved and changed beyond … Continue reading How to Make Your Emails More Effective
Amanda Clark — May 16, 2018 Follow @GrammarChicInc — May 16, 2018 Email marketing has long been the crown jewel of digital marketing; for all the advances we’ve seen in social media and targeted ad-buying, email is still the most effective way to reach out directly to consumers. It’s no surprise, then, that so many … Continue reading 3 Easy Ways to Make Your Marketing Emails Highly Effective
By Michael Quoc May 14th, 2018 It’s easy to see how digital strategies like content marketing and SEO complement each other. But email marketing? What do emails have to do with search engine results? It turns out quite a lot, if you take a concerted effort to make your emails SEO friendly. Here are 20 ways … Continue reading 20 Ways To Optimize Your Emails For Search
