All posts by admin

Why marketing automation platforms are becoming decision engines

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. By Pamela Parker February 11, 2026   Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense when campaigns were predictable and … Continue reading Why marketing automation platforms are becoming decision engines →

Why customer service determines the ROI of your marketing spend

Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. By Shama Hyder February 11, 2026   A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes … Continue reading Why customer service determines the ROI of your marketing spend →

Oracle expands its AI agents for marketing, sales and CS teams

Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth. By Mike Pastore February 10, 2026   Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within … Continue reading Oracle expands its AI agents for marketing, sales and CS teams →

Fresh off the holiday season, Mailchimp debuts new ecommerce features

Fragmented data shouldn’t stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026. By Mike Pastore     February 10, 2026 The credit card bills from the 2025 holiday season aren’t even paid off, but Intuit Mailchimp is already taking the learnings from it and introducing … Continue reading Fresh off the holiday season, Mailchimp debuts new ecommerce features →