Tag Archives: Campaigns

The Complete Guide to Running Effective Email Nurture Campaigns

VerticalResponse — July 8, 2019 Follow @VR4SmallBiz — July 8, 2019 Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope … Continue reading The Complete Guide to Running Effective Email Nurture Campaigns

4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Susan Gilbert — July 4, 2019 Follow @SusanGilbert — July 4, 2019 Today I have some social monitoring tools to help you improve your brand growth online. Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns … Continue reading 4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Reimagining classic ad campaigns for a multi-screen world

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019   Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Aleks Nikitina — May 17, 2019 — May 17, 2019 Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an … Continue reading A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan  @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1

PPC Remarketing Tips That Will Improve Your Campaigns [Infographic]

Jomer Gregorio — April 26, 2019 Follow @JomerGregorio — April 26, 2019 Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will … Continue reading PPC Remarketing Tips That Will Improve Your Campaigns [Infographic]

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns