The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
Renata Ekine September 11, 2020 Typically when we create a Facebook campaign we tend to focus on targeting the right audience and setting the right budget and bid strategy, and we forget about the most crucial success factor of them all! In this article I will be sharing with you the type of audiences you … Continue reading Audiences to Exclude From Your Facebook Campaigns
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns
Kim Chappell June 29, 2020 I will admit it. I used to be a rogue social media campaigner. I would start the day by browsing current events, social channels, and my photo collection. I would later post, across multiple channels, the theme that picked the mood of the day. Sure, the posts had a following, … Continue reading Creating Impactful Social Campaigns
Jibran Qureshi — May 26, 2020 As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: “What value will it add for the business?” Every new campaign for a marketeer brings with it uncertainty and risk, but knowing when and how to measure the results of their … Continue reading The Real Value of ROI for Marketing Campaigns
Daniel Villegas — May 12, 2020 Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to … Continue reading Small Business Guide to Google Smart Campaigns
Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance. Greg Sterling on May 1, 2020 Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. … Continue reading People choosing trusted brands, but marketers are pulling brand campaigns
Laura Donovan — April 17, 2020 geralt / Pixabay Even if your business is not essential and is currently shut down, if you plan to open once the quarantine has ended you need to keep your marketing strategy in place, in addition to boosting your online campaigns. Businesses that continue with their marketing efforts and … Continue reading Don’t Quarantine Your Campaigns
Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Jacob Baadsgaard on April 14, 2020 Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the … Continue reading 5 reasons why your Facebook Ads campaigns are failing
