Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. Mike Ruff on July 24, 2024 Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just … Continue reading How does AI fit into marketing campaigns?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization. MarTechBot on July 22, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech … Continue reading Segmentation for email campaigns: Best of the MarTechBot
Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success. Stephanie Trovato on June 18, 2024 Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect … Continue reading How to create high-performing email campaigns
The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. Danny Goodwin on May 1, 2024 Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to … Continue reading Google launches new AI-powered features for Performance Max campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Chris Wood on April 4, 2024 Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a … Continue reading LinkedIn introduces CTV ads for B2B campaigns
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. MarTechBot on April 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Retargeting campaigns to acquire new customers: Best of the MarTechBot
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4. Nicola Agius on January 19, 2024 Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) … Continue reading Google issues urgent steps for advertisers running campaigns in the EU
Marketers Concerned With Losing Ability To Measure Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, January 8, 2024 Key trends in media and advertising identified in a recent survey of brands, agencies, tech executives and media professionals suggest certain platform investments will grow significantly in 2024. Mediaocean wanted to understand intent by omnichannel marketers to maintain … Continue reading Marketers Concerned With Losing Ability To Measure Campaigns
Google Ads Glitch Affects Serving, Spending On Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2023 Google confirmed that its ad platform has been experiencing a technical issue impacting a significant subset of users, after advertisers began reporting their ads have been disapproved by the platform. The technical glitch affects spend controls and the … Continue reading Google Ads Glitch Affects Serving, Spending On Campaigns
