Mary Lister October 2, 2021 As consumers, we are inundated by targeted marketing campaigns all day, every day. But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see … Continue reading The 5 Best Marketing Campaigns We’ve Ever Seen (& How to DIY)
Use your full range of marketing tools to develop account-specific engagement that supports your sales team. Chris Wood on September 28, 2021 “Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech … Continue reading How to execute customized ABM campaigns
Mitch Transue September 1, 2021 To be successful, a cold email has to be short, powerful, and attention grabbing. To accomplish this, each part of this message plays a crucial role in introducing yourself and your business to your potential customers. Creating a successful introduction email is even more important when you are cold email … Continue reading Create Successful Intro Emails for Cold Prospecting Campaigns
It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data
Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns
Gaurav Sharma August 13, 2021 Social media and AI both have emerged as great ways of marketing your business online. While social media provides you with a platform to potentially reach 4.2 billion people, AI has started to find applications in numerous marketing fields. Image via We Are Social And, when it comes to the … Continue reading How to Boost Your Social Media Campaigns Using AI
Karan Saggi August 9, 2021 First-party data has long been an established tool for gathering information that will inform your personalization strategy. But there’s another audience type—one that few marketers talk about—which you can add to your data mix to enhance your personalization: zero-party data. This lesser-known type of data can provide additional insights that … Continue reading How to Use Zero-Party Data to Personalize Your Campaigns
Carly McCrory July 12, 2021 Whether you’re new to the PPC (pay-per-click) world or you’re a campaign veteran, launching a new PPC campaign means a lot of prep work. While PPC is an effective digital marketing tactic, campaigns can get complicated and it can be easy to waste budget on the wrong clicks. With a … Continue reading The Ultimate Checklist For Launching PPC Campaigns
John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns
Grace Lau July 6, 2021 Image source In business, as in life, two voices are more powerful than one. Strategic collaboration can drive your marketing and turbo-charge your lead generation. Like a musical collaboration, a partnership should combine two parties’ complementary attributes and make both shine even more brightly to their audiences. 10 of the … Continue reading How to Streamline Your Lead Generation Campaigns With Strategic Collaboration
