Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. By Ed Poppe Published on April 10, 2026 Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together … Continue reading A 6-step AI workflow for building better seasonal campaigns
Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. By Jaimon Hancock Published on March 25, 2026 There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better. Improve the ROAS. Lower the CPA. Tighten the targeting. … Continue reading Your most efficient campaigns might be limiting your growth
Google To Enforce Minimum Budget For Demand-Gen Buys by Laurie Sullivan , Staff Writer, March 2, 2026 Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the initial phase Google calls “cold … Continue reading Google Demand Gen Campaigns Minimum Budget Requirement Coming
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations. By Moni Oloyede February 26, 2026 Most B2B marketing teams underperform because they lack audience validation. We build campaigns on untested assumptions: that buyers are in an active cycle, that they want our content … Continue reading How to turn everyday marketing campaigns into market research
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025 Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns
Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed. Mike Pastore on September 17, 2025 Monday.com introduced new features for its CRM application today, at its Elevate event in New York. The Monday Campaigns capabilities add functionality for marketers to what … Continue reading Monday.com welcomes marketers to its CRM with AI-powered campaigns
August 14, 2025 Successful branding campaigns require a human touch BY Sooyoung Cho When was the last time a brand didn’t just catch your eye, but moved you—made you feel something real? Today, AI can produce logos, taglines, and campaigns at lightning speed. Algorithms can replicate styles, test headlines, even mimic tone. But as branding becomes … Continue reading Successful branding campaigns require a human touch
Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. Kath Pay on July 18, 2025 Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands … Continue reading Why it’s time to reframe email from campaigns to conversations
Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. Sam Shennan on May 5, 2025 Long gone are the days of experimenting with influencer marketing. It’s now a proven lever for strategic growth. But outperforming in this space isn’t about jumping on trends or chasing fame … Continue reading The most effective influencer campaigns are built on fit, not fame
Improve your marketing campaign(s) ROI and Lead Quality using a CRM Craig Ellis May 2, 2025 A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A … Continue reading Improve your marketing campaign(s) ROI and Lead Quality using a CRM
