Tag Archives: Campaigns

How location data helps marketers acquire new customers and expand campaigns

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns

FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters

FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters by Laurie Sullivan , Staff Writer @lauriesullivan, August 12, 2022 A four-to-one vote by the Federal Election Commission (FEC) approved an advisory opinion on Google’s proposed pilot program for the 2022 elections that would keep campaign emails out of users’ spam folders. More than 1.5 … Continue reading FEC Gives Google Green Light To Let Political Campaigns Evade Gmail Spam Filters

Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps

Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps Archit Jain / 08 Jul 2022   Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is … Continue reading Top Mobile Ad Formats for Display Advertising Campaigns in Mobile Apps

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan  @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns

How political campaigns are using contextual insights to reach more voters

Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Chris Wood on June 6, 2022 With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate a new set of privacy data restrictions, … Continue reading How political campaigns are using contextual insights to reach more voters

IronSource launches new ad platform for app-focused mobile campaigns

With the release mobile marketers can automate Apple Search Ads strategies. Chris Wood on April 13, 2022 Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna … Continue reading IronSource launches new ad platform for app-focused mobile campaigns