What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to … Continue reading 5 PPC mistakes you’re probably making in your campaigns
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018 Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy
Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. Laura Collins on May 4, 2018 If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount … Continue reading Using machine learning to get more value out of your Facebook campaigns
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Andy Taylor on May 2, 2018 Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google … Continue reading Look Ma, no keywords! Phrase-free AdWords campaigns are here
By Robert Brady April 30th, 2018 Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any … Continue reading 4 Tips for Better AdWords Display Campaigns
Miles DePaul — April 19, 2018 — April 19, 2018 Mother’s Day is coming, and on top of Sunday brunches and maybe a couple mimosa’s, you can also expect an increase in soft pinks and flower GIFs in your inbox. By the way, this year it’s May 13th – here’s a Google Calendar link so … Continue reading The Best Mother’s Day Email Campaigns
Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns
Kevin George — March 16, 2018 Follow @imkevin_monk — March 16, 2018 Easter is fast approaching and it’s time to drown in the celebrations. Your subscribers are getting ready for decorating Easter baskets, painting eggs, and egg hunting. But have you created an email marketing campaign to make this Easter celebration exceptional for you and … Continue reading Eggcellent Email Inspirations for Easter Campaigns
Fresh data and how-to advice to lift performance and get more conversions Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to … Continue reading 5 conversion boosters to optimize your PPC campaigns
Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond. Mona Elesseily on January 29, 2018 It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 … Continue reading 5 New Year’s resolutions for your PPC campaigns
