Derek Andersen — November 25, 2019 Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more. Just look at these industry examples, to name a few: Tax season for accounting … Continue reading 7 Tips to Leverage Seasonality in Your Paid Search Campaigns
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Ryan Phelan on November 7, 2019 I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do … Continue reading Moving holiday email campaigns over the finish line
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case. In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
LinkedIn To Give Marketers Audience Insights Before Campaigns Run by Laurie Sullivan @lauriesullivan, October 1, 2019 LinkedIn has integrated three new tools into its audience platform to help marketers become more precise when it comes to targeting. The platform already offers lookalike audiences, interest targeting with Bing search insights, and audience templates. On Tuesday, LinkedIn introduced … Continue reading LinkedIn To Give Marketers Insights Into Audiences Before Running Campaigns
Shmuel Herschberg — September 3, 2019 Follow @https://twitter.com/shmuelh — September 3, 2019 Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to … Continue reading 2 Email Marketing Hacks to Get Your Resend Campaigns Opened
Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Lets Brands Create Ad Campaigns From Mobile Devices
Pinterest Lets Brands Create Ad Campaigns From Mobile Devices by Gavin O’Malley @mp_gavin, July 25, 2019 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices. The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest … Continue reading Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns
