Tag Archives: relevant

How to Pivot to Stay Relevant in Business Today

Stan Peake May 17, 2021 If the pandemic has reminded (or taught) entrepreneurs anything, it’s resourcefulness. In some cases, waning or obsolete markets forced founders to rethink the utility of their suddenly useless inventory stockpile. In other cases, lockdowns or travel restrictions simply prevented business as usual from running its course, and executives and business … Continue reading How to Pivot to Stay Relevant in Business Today

Business Strategy Planning: Is Strategy Relevant in the Absence of Leadership?

Tasneem Sachee August 25, 2020 It has been said that strategy is destiny. Robert Burgelman’s book notes that, “successful and unsuccessful strategies shape a company’s destiny. But if strategy shapes destiny, destiny has ways of asserting itself and constraining strategy.” With COVID-19 many organizations and businesses have had to rethink and re-imagine their business strategy … Continue reading Business Strategy Planning: Is Strategy Relevant in the Absence of Leadership?

Trends That Will Continue to Stay Relevant in Digital Marketing

Tommy Wyher August 9, 2020 Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they … Continue reading Trends That Will Continue to Stay Relevant in Digital Marketing

Is Social Media Engagement Rate Still a Relevant Metric?

Ray Wang July 17, 2020 Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes. While using social media metrics such as conversion rate or lead generation rate is a more common practice to assess the quality of social media marketing, measuring social media engagement rate … Continue reading Is Social Media Engagement Rate Still a Relevant Metric?

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Ryan Brock on March 19, 2020 Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce … Continue reading Pro Tip: How to develop a content calendar that’s relevant with creative leeway