Tasneem Sachee August 25, 2020 It has been said that strategy is destiny. Robert Burgelman’s book notes that, “successful and unsuccessful strategies shape a company’s destiny. But if strategy shapes destiny, destiny has ways of asserting itself and constraining strategy.” With COVID-19 many organizations and businesses have had to rethink and re-imagine their business strategy … Continue reading Business Strategy Planning: Is Strategy Relevant in the Absence of Leadership?
Tommy Wyher August 9, 2020 Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Low-quality content that has been referred to as “clickbait” has stopped generating the results it once had. Consumers are becoming pickier in terms of what they … Continue reading Trends That Will Continue to Stay Relevant in Digital Marketing
Colleen McKenna July 20, 2020 I first wrote, Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable, 2013, updated it in 2016, and now, it only seems fitting to bring it back again. I hate it when people lose their jobs. Not a week goes by that I don’t hear of someone losing … Continue reading It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant
Ray Wang July 17, 2020 Is social media engagement rate still a relevant metric? To make a long story short, the answer is yes. While using social media metrics such as conversion rate or lead generation rate is a more common practice to assess the quality of social media marketing, measuring social media engagement rate … Continue reading Is Social Media Engagement Rate Still a Relevant Metric?
Elisa Ciarametaro — May 14, 2020 We are entering a unique time in sales and marketing. Our prospects and clients are navigating new business challenges and opportunities, and there is ample opportunity to help. Executives and leaders need to adapt their messaging to remain relevant during a time of great change. How to stay relevant? … Continue reading How to Be Relevant to Your Best Prospects
Vikas Sehgal — April 30, 2020 Most businesses want to get noticed on the web, but they don’t know the best way to accomplish that. Will amazing content do the trick? What about great design or performance and page load times? Will the right keyword density on your pages make a difference? Or should you … Continue reading Why SEO May Soon Become Less Relevant to Your Business
Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience. Ryan Brock on March 19, 2020 Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce … Continue reading Pro Tip: How to develop a content calendar that’s relevant with creative leeway
Sahail Ashraf — September 6, 2019 — September 6, 2019 If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost … Continue reading Are Hashtags Still Relevant?
Sarah Voigtman — February 4, 2019 — February 4, 2019 KevinKing / Pixabay Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a small business in 2018. Engaging in a regular social media content strategy … Continue reading Improve Your Social (Media) Skills to Stay Relevant as a Small Business