New MarTech research shows that as asset volume and personalization increase, DAMs’ focus must shift to content management at scale. By Pamela Parker Published on May 1, 2026 The bottleneck in content operations isn’t content creation. Research from the latest MarTech Intelligence Report on DAM platforms found that as asset volume, personalization demands, and channel complexity … Continue reading Can DAMs keep up as content demands outgrow workflows?
Your martech stack probably isn’t the problem. Your operating model is. Here’s what a panel of practitioners agreed needs to change. By Gene De Libero March 16, 2026 Your customers keep telling you they already told you something. They filled out the form. They explained the issue to your support team. They gave you … Continue reading Why connected customer experiences keep failing
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. By Constantine von Hoffman February 24, 2026 Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal … Continue reading Customers want dialogue, and marketers cannot keep up
February 07, 2026 Anthropic joins a long list of brands that have vowed to stay ad-free. They don’t always keep their word
February 02, 2026 6 tech-infused items under $30 to keep you warm this winter span>span]:whitespace-nowrap”>February is here. The “New Year, New Me” energy has officially worn off, replaced by a much more realistic “New Year, Same Me, But Freezing” thanks to a very disrespectful wind chill and a heating bill that’s starting to look like … Continue reading 6 tech-infused items under $30 to keep you warm this winter
November 25, 2025 How to keep the peace at the holiday table
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. Mike Pastore on August 25, 2025 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and … Continue reading How to keep emails from getting lost in the holiday inbox surge
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
July 24, 2025 How to keep your company’s boomers happy by making the office Gen Z-friendly Today, the workforce is aging rapidly, but only 10% of companies have a strategy to retain mature workers, according to a survey by career support platform HR Brain. Since the 1980s, Pew Research Center reports the number of workers … Continue reading How to keep your company’s boomers happy by making the office Gen Z-friendly
May 19, 2025 Why governments keep losing the ‘war on encryption’ BY The Conversation Reports that prominent American national security officials used a freely available encrypted messaging app, coupled with the rise of authoritarian policies around the world, have led to a surge in interest in encrypted apps like Signal and WhatsApp. These apps prevent anyone, … Continue reading Why governments keep losing the ‘war on encryption’
