Why reports alone don’t cut it anymore in the fast-paced world of automated PPC Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated … Continue reading How to keep PPC accounts healthy when using automation
Melissa Ingold — February 1, 2019 Follow @timefreedombiz — February 1, 2019 So you’ve hired a project management team. Congrats, lovely! You’ve taken a huge step toward making your business more efficient, your team more effective, and your life hella easier. However (and if you read the title of this post you knew there’d be … Continue reading 5 Tips to Keep Your Project Management Team On-Track
Tommy Wyher — December 30, 2018 — December 30, 2018 Managers and business owners always try to get their staff to become more productive year after year. Productivity factors in quite a few variables that simply telling people to work harder is not going to yield any results. Motivation is part of the equation but … Continue reading How to Keep Business Running at Optimum Levels Productivity-Wise in 2019
John Rampton — December 27, 2018 — December 27, 2018 Freelancers love the flexibility their no-boss lifestyles provide, but some clients don’t know how to take a hint. They email at all hours of the night and get upset when the project isn’t finished by midmorning. No freelance worker enjoys turning down a good job, … Continue reading How Freelancers Can Keep Manageable Schedules Without Losing Work
Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018 As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts
Andrew Edwards — September 17, 2018 — September 17, 2018 fancycrave1 / Pixabay Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong. Well, in live streaming we follow another adage that says, “Murphy was an optimist!” … Continue reading Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
The new feature being tested conflicts with the digital well-being initiative behind Instagram’s ‘You’re All Caught Up’ feature launched last month. Amy Gesenhues on August 21, 2018 Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked. The recommended posts will … Continue reading Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts
Erika Montgomery — August 6, 2018 Follow @PublicityErika — August 6, 2018 Do you struggle with generating new ideas for your blog articles? Here is a list of helpful ideas to get the juices flowing! One of the greatest things about blogging is that you can let your creativity run free. You can take about … Continue reading Need Blogging Inspiration? Here Are 5 Effective Ways to Keep Those Creative Juices Flowing
James Patterson — August 1, 2018 — August 1, 2018 Not all prospects are the same. Thinking otherwise hurts your customer acquisition strategies, especially when you send uniform emails that are far from tailored to what your customers need or want. But, email segmentation has the power to personalize the messages you send to your … Continue reading 3 Email Segmentation Pointers to Keep in Mind
Ryan Turner — July 23, 2018 Follow @3prime— July 23, 2018 Whatever the goal of your website is, whether to sell products, let customers make appointments to see you, generate new leads, or simply to raise awareness of your brand, there are some core principles that every website build should follow. While there are a … Continue reading The 2 Core Web Design Principles That Keep Projects On Track
