Meta reportedly tells managers to identify people for layoffs Mark Zuckerberg previously said that Meta is experiencing “one of the worst downturns” in recent history. M. Moon @mariella_moon Justin Sullivan via Getty Images Some Meta employees could lose their jobs as the company prepares for leaner times ahead. According to The Information, Maher Saba, Meta’s … Continue reading Google slows hiring and says the company needs to be ‘more entrepreneurial’
Different products and markets need different ABM approaches. Constantine von Hoffman on July 14, 2022 Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital … Continue reading How to tailor ABM to your specific needs
By Dan Woods April 13, 2022 For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks
Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale. Kim Davis on March 9, 2022 A personalized email will rise above the noise and engage the reader’s attention. That seems like a no-brainer. “To this day, no-one has really cracked the code,” John Hendricks told … Continue reading Matching email content to customer needs
By Scott Dust February 09, 2022 On the heels of the “Great Resignation“—a term applied to describe the pandemic-induced spike in the quit rate—is the “Great Reshuffle.” This new phase recognizes that people aren’t just leaving the labor market, they’re finding new jobs that better fit their lifestyle. While there is nothing wrong … Continue reading Don’t quit yet: This is how to make your current job fit your needs
Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification
Joydeep Bhattacharya September 23, 2021 As per a survey by the US Small Business Administration, there are 30.7 million small businesses in the US, which account for 99.9% of all US businesses. However, the COVID-19 pandemic has caused massive dislocation among small businesses. It has led them to increase their online activities, use technology, artificial … Continue reading 5 Must-Have Tools Your Small Business Needs In 2022
Rob Wilson September 23, 2021 Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves.” And many see buying a domain name and setting up a website as a luxury they simply cannot afford. So instead, they may … Continue reading 8 Reasons Every Small Business Needs a Website
Sahail Ashraf September 22, 2021 Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do … Continue reading What Every Marketer Needs to Know About Facebook
Liz Kislik September 22, 2021 One of my clients runs an in-house operation that provides goods and services to other areas of the company. If she can’t satisfy her internal customers’ needs, they can decide take their business elsewhere, which may not be good for her group’s results or the larger company’s bottom line. … Continue reading Why It’s Important for Internal Service Providers to Understand Client Needs
