Tag Archives: Needs

7 Reasons Your Business Needs a Facebook Messenger Chatbot

Larry Kim — October 19, 2019 Follow @larrykim If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates, save you time/resources, and will give you an edge against your competition. Creating a Facebook Messenger chatbot … Continue reading 7 Reasons Your Business Needs a Facebook Messenger Chatbot

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

What’s the most important skill a CMO needs? Cross-functionallty

Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth. Tom Stein on October 4, 2019 The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of … Continue reading What’s the most important skill a CMO needs? Cross-functionallty

Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

How marketers are changing agile practices to meet their needs

A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019   Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs

Employee Needs and Organizational Productivity

Hutch Morzaria — August 13, 2019 — August 13, 2019 Both employers and employees have needs to meet within an organization. Employees have got families, outside work activities and events they consider important. Businesses have services and products to deliver to customers and different obligations to stockholders and investors. It is crucial to recognize this … Continue reading Employee Needs and Organizational Productivity