Tag Archives: Needs

Three things ChatGPT needs which only you can provide

Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide →

Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work

Microsoft Bing

Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work by Laurie Sullivan @lauriesullivan, February 21, 2023 Microsoft capped its Bing chat sessions at 50 questions per day and five turns per session — defining “turn” as a conversation exchange in the artificial intelligence (AI) chatbot containing a user question and a reply from … Continue reading Bing Limits Chat Sessions As OpenAI CEO Says AI Needs Work →

8 Reasons Why Business Needs to Invest in SEO

SEO Strategy

8 Reasons Why Business Needs to Invest in SEO Erik Emanuelli / 16 Dec 2022 As a business owner, you likely wear many hats. You are responsible for increasing the exposure of your business, building leads, making sales, and creating a product or service that people want to buy. In order to be successful, … Continue reading 8 Reasons Why Business Needs to Invest in SEO →

Branding Needs A Rebrand

Branding Strategy

Branding Needs A Rebrand by Ben Kunz , October 19, 2022 It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it … Continue reading Branding Needs A Rebrand →

What every marketer needs to know about programmatic advertising

Programmatic Advertisement

Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising →

Retail Needs To Follow Through With Website Promises Before It’s Too Late

Retail Industry

Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late →

Questions Meta needs to answer about the metaverse at Connect

Metaverse

Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect →

An economic slowdown could be the reset Silicon Valley needs

Economic Recession

By Leah Solivan September 26, 2022 Interest rates are up, markets are down. Inflation continues to haunt the economy while the supply chain continues its wild, chaotic swing. While we look for hope in employment stats and public market upswings, economists and pundits are arguing about just when NBER (the National Bureau … Continue reading An economic slowdown could be the reset Silicon Valley needs →

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Small Business Marketing

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting →

Why martech integration needs more than technical skills

Marketing Technology

In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills →