Tag Archives: Needs

Employee Needs and Organizational Productivity

Hutch Morzaria — August 13, 2019 — August 13, 2019 Both employers and employees have needs to meet within an organization. Employees have got families, outside work activities and events they consider important. Businesses have services and products to deliver to customers and different obligations to stockholders and investors. It is crucial to recognize this … Continue reading Employee Needs and Organizational Productivity

What Every Creative Needs to Know to Make a Website Redesign Successful

Amanda Singleton — August 4, 2019 — August 4, 2019 As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to … Continue reading What Every Creative Needs to Know to Make a Website Redesign Successful

When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2   As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1   Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

5 Social Media Metrics Every Marketer Needs to Understand

Chris Christoff — July 13, 2019 Follow @chriscct7 — July 13, 2019 There are currently 3.84 billion social media users worldwide. Business owners are continually looking for new ways to expand their brand all while generating more leads and landing more conversions. It’s no wonder what many companies are taking to social media to try … Continue reading 5 Social Media Metrics Every Marketer Needs to Understand

12 Reasons Every Small Business Needs an Automation Strategy in 2019

Ashish Deshpande — July 7, 2019 Follow @ashishnotigor — July 7, 2019 If you think automation means big corporations replacing human employees with fancy robots – think again. Chances are, as a small business owner, you’re already using some automation tools in your business and personal life. If you use applications such as GSuite, Zapier, … Continue reading 12 Reasons Every Small Business Needs an Automation Strategy in 2019