Meredith Wholley July 14, 2020 Before the outbreak of COVID-19, employees’ basic needs were simple to understand and universally true. Now that we’re in the throws of a pandemic, those needs have changed drastically, and they may differ from business to business and may change in relatively short time spans based on external factors across … Continue reading How Have Employees’ Needs Changed Since the COVID-19 Outbreak?
Erika Giles July 6, 2020 Cash flow is something every startup and small business should prioritize. Business owners need to be proactive about their finances regardless of what the market is like. Depending on how you manage cash flow, you can either grow your business or cause it to fall. There are simple ways to … Continue reading 10 Cash Flow Management Tips Every Startup Leader Needs to Drive Growth
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Ashley Segura on June 29, 2020 Have you ever started to write a new social media post, record a YouTube video or some other piece of … Continue reading 4 elements every content medium needs to have
Drew Gula — June 9, 2020 We’ve all heard that the average human attention span is less than 20 seconds, and perhaps as short as 8 seconds. (Yes, that is even less than a goldfish’s 9-second attention span.) For most people, that’s a funny, if embarrassing, number. But for marketing teams, that statistic is the … Continue reading 5 Reasons Why Your Company Needs Explainer Videos
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs
Alice Corner — May 1, 2020 TheDigitalArtist / Pixabay When you run a small business it’s easy to want to focus on the big things. Things that will impact your revenue, or bring you publicity to get your name out there. Nobody plans for a crisis to happen, but you should be prepared for when … Continue reading Why Your Small Business Needs a Crisis Communications Plan
Megan Nau — April 30, 2020 Talent assessment should be a strategic tool that drives positive, measurable outcomes With CEOs paying more attention to both people and metrics, a data-driven talent assessment strategy should be a no-brainer in an organization’s hiring process. However, for many executives, a talent assessment strategy is an afterthought, and is … Continue reading Benefits of a Talent Assessment Strategy & Reasons Why Your Business Needs One
Ankush Mahajan — April 20, 2020 Today, the business world has become the most competitive and challenging phenomenon. Information Technology is the key factor of change. Quality presentation and unique graphic designing have become the necessity to grow the business and to develop an image in the local market, domestic market, or global market. Graphic … Continue reading How Can Startups Find Creative Graphic Design Companies for their Digital Marketing Needs on a Small Budget?
Meredith Wholley — April 16, 2020 COVID-19 has already made a big impact on the workforce and the economy in just a few short weeks. As remote work becomes the norm and employers are faced with layoffs and furlough scenarios, there are many regulations being put in place to protect businesses and their employees. At … Continue reading Coronavirus Compliance Updates: What Your HR Department Needs to Know
Nicole Blanckenberg — April 7, 2020 If you’re looking for expert Google Ads tips, you’ve come to the right place! Being able to navigate Google Ads setup, optimization and management is the key to ensuring your PPC ads are working for you to drive highly targeted traffic and pushing conversions. With over 15 years of … Continue reading 20+ Google Ads Tips and Tricks that Every eCommerce Seller Needs to Know