August 05, 2026 Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer BY Robert Safian For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur breaks down why understanding your audience is no longer just the … Continue reading Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer
AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence. By Benu Aggarwal Published on August 3, 2026 Existing martech systems explain who the customer is and what happened. They don’t explain what the customer wants now, what the market is signaling, or … Continue reading How to give AI the context it needs
When AI Needs A Kill Switch by Laurie Sullivan , Staff Writer, July 1, 2026 Major companies are rewiring for artificial intelligence (AI) as part of a larger shift from chatbots toward more capable AI agentic tools that can complete complex, multi-step tasks across apps, files and work environments. The move raises concerns about how … Continue reading When AI Needs A Kill Switch
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business. By Nicole Greene Published on June 10, 2026 Marketing teams are under growing pressure to prove that AI can deliver real value, such as generating revenue, achieving mission success, and reducing costs. The … Continue reading Marketing needs AI outcomes, not more AI pilots
June 06, 2026 AI is eliminating entry-level jobs. Education needs to fill the gap BY Michael Hansen As artificial intelligence (AI) takes over many entry-level tasks, early career roles are becoming harder to find and land, with postings declining by 35% since 2023. This decrease has created an experience gap. Entry-level candidates lack the skillset employers … Continue reading AI is eliminating entry-level jobs. Education needs to fill the gap
May 31, 2026 Your workforce doesn’t need more AI. It needs play BY Dara Simkin and Tane Hunter Ask a room full of professionals what percentage of their working day is improvised. The answer is always the same: 60, 70, 80%. Maybe more. Then ask how many have had professional improv training. The silence is answer … Continue reading Your workforce doesn’t need more AI. It needs play
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen. By Susan Ferrari Published on May 11, 2026 For years, enterprise content has been treated like a storage problem. Documents were organized, archived, and secured across shared drives, PDFs, presentations, and internal systems. Companies built enormous libraries of … Continue reading You could already have the data AI needs to deliver value
As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. By Adam Weiss Published on May 1, 2026 There are a lot of conversations right now about the ‘SaaSpocalypse,’ and with good reason. Companies are already replacing software vendors and IT services with AI-enabled vibe coding versions. As … Continue reading Why affiliate marketing still needs humans in the AI era
April 24, 2026 These 3 key elements are what every change strategy needs BY Greg Satell Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical … Continue reading These 3 key elements are what every change strategy needs
April 05, 2026 Rana el Kaliouby on why AI needs a more human future BY Robert Safian AI is moving fast. But are we really keeping humans at the center? AI scientist, founder of Affectiva, investor at Blue Tulip, and host of Pioneers of AI, Rana el Kaliouby makes the case that human-centric AI isn’t … Continue reading Rana el Kaliouby on why AI needs a more human future
