Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence. By Domenic Venuto February 13, 2026 As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity … Continue reading The AI era needs strategists grounded in expertise and guided by context
Tag Archives: Needs
Higher education needs to change in order to survive the AI economy
February 02, 2026 Higher education needs to change in order to survive the AI economy span>span]:whitespace-nowrap”> A college degree is usually thought of as a ticket to a great job and a secure future. Yet, the job market over the past few years has not been kind to graduates. Rapid changes in technology and uncertainty … Continue reading Higher education needs to change in order to survive the AI economy
Why higher education needs to embrace AI
January 23, 2026 Why higher education needs to embrace AI span>span]:whitespace-nowrap”>For all the talk of how artificial intelligence will revolutionize the way we live and work, there are few industries where generative AI has already had a profound impact. Across the education space, however, from K-12 schools to universities, AI has been widely adopted by … Continue reading Why higher education needs to embrace AI
Your mind needs a training plan, here’s how to build one
January 06, 2026 Your mind needs a training plan, here’s how to build one
3 roles every marketing leader needs now
Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025 As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now
Reddit’s rise shows every brand needs a forum for its GenAI search strategy
Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search. Steve Liu on November 11, 2025 A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,” arguing … Continue reading Reddit’s rise shows every brand needs a forum for its GenAI search strategy
Your website isn’t ready for AI agents — here’s what needs to change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. Benu Aggarwal on October 9, 2025 The customer journey from discovery to conversion is now a quirky and eccentric one, shaped by personal idiosyncrasies like channel preferences, mood and the ever-changing level of interest. AI agents now make it possible … Continue reading Your website isn’t ready for AI agents — here’s what needs to change
Why your startup needs a fractional leader
September 09, 2025 Why your startup needs a fractional leader BY Yakov Filippenko Every founder wants top-tier talent. But when your company is young, two obstacles loom. The first one is that no one knows you. The second one is that, likely, you can’t afford a full-time senior hire. The irony is that this is when … Continue reading Why your startup needs a fractional leader
Why your brand needs an enemy
August 24, 2025 Why your brand needs an enemy BY Travis Reeb Most business advice tells you to avoid making enemies. I’m here to tell you the opposite: if your brand doesn’t have an enemy, you’re doing it wrong. This isn’t to suggest you need to create conflict for conflict’s sake. But there’s power in opposition. … Continue reading Why your brand needs an enemy
5 things every startup founder needs to know after the idea
July 05, 2025 5 things every startup founder needs to know after the idea BY Next Big Idea Club Julia Austin has spent her career as a startup operator, executive coach, educator, investor, and board member. She is on the faculty at Harvard Business School and is faculty cochair of the Arthur Rock Center for Entrepreneurship. … Continue reading 5 things every startup founder needs to know after the idea