Here’s what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed. Stacey Ackerman on October 14, 2020 While your marketing team may be all jazzed up about agile, your CMO may need a little more … Continue reading What your CMO needs to hear about agile marketing
Slye Joy Serrano October 7, 2020 Social media has now become an invaluable tool to connect and engage with your brand’s online audience. Brands who have not done so by now are definitely missing out on a lot of opportunities. A great social media marketing campaign can provide a remarkable success to your business. Most … Continue reading Twitter Marketing: What Every Marketer Needs to Get Started
Louis Columbus September 14, 2020 Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. 63% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of … Continue reading Why Digital Transformation Always Needs To Start With Customers First
Erika Giles August 19, 2020 Subdomains and subfolders each offer different features and SEO benefits for your website. But, the age old question between search engine optimizers is which one is better for SEO rankings? Subdomains or subfolders? The answer often depends on the needs of your site, but it is also helpful to have … Continue reading Subdomain vs. Subfolder: What Best Fits Your SEO Needs?
Erika Giles August 12, 2020 A crisis has the potential to shift the way you conduct your business and the way consumers behave. Each crisis ranges from mild to severe depending on the industry you are in and your business needs. While you may not want to think about a crisis happening, it is essential … Continue reading 6 Business Needs You Must Maintain to Grow During a Crisis
Meredith Wholley July 14, 2020 Before the outbreak of COVID-19, employees’ basic needs were simple to understand and universally true. Now that we’re in the throws of a pandemic, those needs have changed drastically, and they may differ from business to business and may change in relatively short time spans based on external factors across … Continue reading How Have Employees’ Needs Changed Since the COVID-19 Outbreak?
Erika Giles July 6, 2020 Cash flow is something every startup and small business should prioritize. Business owners need to be proactive about their finances regardless of what the market is like. Depending on how you manage cash flow, you can either grow your business or cause it to fall. There are simple ways to … Continue reading 10 Cash Flow Management Tips Every Startup Leader Needs to Drive Growth
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Ashley Segura on June 29, 2020 Have you ever started to write a new social media post, record a YouTube video or some other piece of … Continue reading 4 elements every content medium needs to have
Drew Gula — June 9, 2020 We’ve all heard that the average human attention span is less than 20 seconds, and perhaps as short as 8 seconds. (Yes, that is even less than a goldfish’s 9-second attention span.) For most people, that’s a funny, if embarrassing, number. But for marketing teams, that statistic is the … Continue reading 5 Reasons Why Your Company Needs Explainer Videos
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs