Robert Woo — December 20, 2018 — December 20, 2018 StockSnap / Pixabay Being a Nanoinfluencer (the cool, new way of saying Microinfluencer according to Google Trends) seems like a dream job. You can get paid to create content about what you already like? Finally, all those years of being a Laffy Taffy connoisseur is … Continue reading 5 Strategic Things Every Nanoinfluencer Needs to Consider
70% of social brand engagement on Facebook is happening on local Pages. Greg Sterling on December 19, 2018 at 3:41 pm Most commerce happens offline. Beyond the roughly 90 percent of retail spending that occurs in stores, offline commerce includes trillions in services which represent the bulk of the U.S. GDP. In parallel, the majority … Continue reading Why every multi-store brand needs a ‘localized social marketing’ strategy
Kevin Elliott — November 30, 2018 — November 30, 2018 How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation? Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and … Continue reading Why Your Enterprise Needs a Digital Business Transformation Strategy
Peter Kim — November 1, 2018 Follow @PeterKimSays — November 1, 2018 30 Best Business Services Your Company Needs It’s never been easier to start a business on a budget. So many affordable tools are available, an entrepreneur can launch a startup with a laptop and cellphone. But making that business a big success takes … Continue reading 28 Best Business Services Your Company Needs
Deborah Sweeney — November 1, 2018 Follow @MyCorporation — November 1, 2018 From manager to creative, small business owners are used to wearing a lot of different hats with their startups. Balancing out the role means being able to act as a leader and that requires certain skills. Every leader may be different, but they … Continue reading 5 Essential Leadership Skills Every Business Owner Needs
Brett McHale — October 18, 2018 — October 18, 2018 Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been … Continue reading Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now
Tommy Wyher — September 23, 2018 — September 23, 2018 Founders of companies of all sizes are faced with decisions during the early stages of the company that could impact the trajectory of the company permanently. These decisions need to be well thought out in terms of future profitability as well as company sustainability. A … Continue reading Decisions That a Founder Needs to Make During a Company’s Infancy That Can Impact Its Entire Future
Owen Ray — September 19, 2018 Follow @invoca — September 19, 2018 Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you can get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a conversion … Continue reading 11 Killer PPC Tactics Every Marketer Needs to Know
Ronald Dod — September 11, 2018 Follow @Visiture_Search — September 11, 2018 “The most wonderful time of the year” is coming! The time frame when most businesses generate the highest percentage of their annual sales. This period is especially gracious to eCommerce businesses, thanks to an increasing number of shoppers swapping brick and mortar stores … Continue reading What Your eCommerce Store Needs to Do Now to Prepare for the Holidays
James Baker — September 7, 2018 — September 7, 2018 With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. We are here to tell you that SEO is not dead and show … Continue reading 6 Reasons Why Your Business Still Needs SEO
