4 Reasons Online Conferences Help You Improve Your Marketing Skills

May 9, 2016

As a marketer, you always have to improve your skills.


Given the fact that consumers rapidly change their behavior, you must be prepared any time to try something new.


As Albert Einstein once said, you cannot solve today’s problems with (May 09, 2016)’s thinking. To be able to respond to the challenges of today’s dynamic business environment, you must learn day by day.


As marketers, we are lucky to get access to great ebooks, webinars, video courses, and other virtual events in an interactive environment.


But there’s a catch there.


When you’re new in a field, you may encounter unuseful content on blogs without even knowing. Blogs need traffic and links, and content writers can miss some important points when they try to attract you in their funnels.


Does it sound familiar?


Well, the good news is that there are other forms of learning new things and improving your marketing skills.


Online conferences help you avoid making unfortunate mistakes because they offer you the chance to listen to the thought-leaders in an industry.


In this post, I’ll show you four reasons why attending online conferences helps you improve your marketing skills and transform your business.


1. You learn only what’s important to you


When you attend online conferences, you can listen to the thought leaders in specific industries speaking about their field of expertise. Thought leaders are people who have succeeded in doing something very well. They are perceived as authorities by the audience in their industry.


Here’s a definition of a thought-leader from Forbes:


“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”


Unlike company blogs that sometimes approach some topics too broad, virtual events give you the chance to dig into the things that no one tells you. Also, you can be sure that you can ask for advice and receive a well-documented opinion.


2. You have immediate access to the speakers


Online conferences are either pre-recorded or live streamed. Unlike physical conferences when you can ask questions at the end of a session, live, virtual events let you engage with the speakers even during their presentation through a chat.


With just a few clicks, you can ask the speakers to clarify some concepts and make the presentation more interactive. Moreover, if they present a case study, you can discuss together how did they manage to obtain those results.


3. You get valuable feedback and advice for your business for less money


Unlike offline conferences where you need to travel and pay a lot of money for accommodation and tickets, virtual events make it easier and cheaper to do that. Here’s how:



  • You don’t have to travel and you can access the conference from the comfort of your office or home
  • You can ask for advice on how to improve your business in the Q&A session
  • You can download information during the event and post-event
  • You have everyone’s support to succeed
  • You get access to promotional offers

Usually, for these benefits you’d have to pay thousands of dollars. Online conferences allow you to save money and improve your skills at the same time.


4. You can easily network with your peers


At online conferences, you have the chance to engage in discussions with the attendees anytime, not just during the breaks like it happens at offline conferences.


Networking is extremely important because it gives you the feeling of belonging. You can resonate better with someone like you, who has the same struggles and concerns. Moreover, it may result in opportunities for your business.


To sum up, here’s why attending online conferences will help you improve your marketing skills:



  1. You learn only what’s important to you
  2. You have immediate access to the speakers
  3. You get valuable feedback and advice for your business for less money
  4. You can easily network with your peers

Finally, don’t forget to enjoy the facilities of today’s online world. Data is everywhere, educational content is available in interactive forms, and you’ve got awesome tools. It’s the perfect moment to shape your marketing skills and create successful campaigns.


International Ecommerce Day 2016 is a one-day online conference for eCommerce professionals. You’ll get to see 15+ international speakers like Chris Goward, Brian Massey or Sujan Patel talk about conversion optimization, content marketing and how to stay profitable in the long term.

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