Tag Archives: skills

Top Marketing Skills to Implement for Any Startup

Angela Ash March 3, 2021 Startups are all the rage these days, with many people turning entrepreneurs. With the rise of the gig economy and all the changes it entails, it is only to be expected that many more people will be changing the way they go about their jobs. Why is this important? First … Continue reading Top Marketing Skills to Implement for Any Startup →

5 Fundamental Programmatic Skills to Brush up on in 2021

Programmatic

Melysa Chong January 22, 2021 A new year means new resolutions—a fresh start to develop new skills and sharpen old ones! New resolutions often come with new challenges. As a media buyer, you can likely trade ads in your sleep. And sometimes that means you find yourself on cruise control as you work through your … Continue reading 5 Fundamental Programmatic Skills to Brush up on in 2021 →

What Skills Marketers Say They Want In 2021 — And Why

Skills Development

What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why →

Using Side Projects to Develop New Skills

Project Management

Jonathan Crossfield January 12, 2021 It’s that time of year when people start throwing around mottos such as “New Year, new you” and announcing resolutions that will usually be completely forgotten by January 2nd. (Quitting sour gummy worms is hard, honest!) Many New Year’s resolutions fail because they’re more about “should” than “will”. I should … Continue reading Using Side Projects to Develop New Skills →

3 Top Skills You Need to Become an Online Entrepreneur

Entrepreneurship

Chris Christoff December 27, 2020 With such easy accessibility to the internet, becoming an online entrepreneur today has become relatively simple. Anyone with the slightest web designing skills can set up a website or build an eCommerce store to sell their products and services. That’s what we feel from the outside. But in reality, becoming … Continue reading 3 Top Skills You Need to Become an Online Entrepreneur →

12 Key Skills Marketers Need in Today’s Digital Landscape

Digital Engagement

Young Entrepreneur Council October 27, 2020 As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in … Continue reading 12 Key Skills Marketers Need in Today’s Digital Landscape →

How to Coach the Coaches: What You Can Do to Improve Your Coaching Skills to Help Supervisors and Agents Boost Satisfaction in Your Contact Center

Coaching Techniques

Ellen Christenberry October 22, 2020 When I worked my first customer-facing job, I was on the verge of quitting every other week. The pay and benefits were good, the hours were flexible, many of my co-workers were fun. So what was the big deal? My supervisor. While I liked my supervisor as a person, and … Continue reading How to Coach the Coaches: What You Can Do to Improve Your Coaching Skills to Help Supervisors and Agents Boost Satisfaction in Your Contact Center →

How to Transform Your Skills Set Into a Product People Want

Product Management

Claire Mason August 26, 2020 Earlier this year, Google released figures that show a 100% increase in searches for upskilling in 2020. This comes as no surprise. As the pandemic injects huge uncertainty into just about every area of our lives, people are becoming more aware of how upskilling can help them future-proof their careers … Continue reading How to Transform Your Skills Set Into a Product People Want →

Opportunities for Digital Marketing Professionals: Skills and Potential

Digital Marketing

Angela Hausman, PhD August 20, 2020 Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their reports under the general category of marketing, which … Continue reading Opportunities for Digital Marketing Professionals: Skills and Potential →

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology

Skills Management

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19 crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology →