Daily Archives: April 18, 2018

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018   I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

Everything old is new again: How some traditional brands have used martech to support growth

The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018     Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth

Google Bans Crypto Mining Apps In Chrome Web Store

Google Bans Crypto Mining Apps In Chrome Web Store by Laurie Sullivan  @lauriesullivan, April 2, 2018 Google, as of Monday, will no longer accept extensions that mine cryptocurrency in the Chrome Web store, and by late June will remove all extensions that contain mining functions. Extensions with blockchain-related purposes other than mining will continue to … Continue reading Google Bans Crypto Mining Apps In Chrome Web Store

Four ways to remain productive when the AdWords interface changes

Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major redesign. The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for … Continue reading Four ways to remain productive when the AdWords interface changes