Mike Mothner — April 2, 2018 Follow @mothner— April 2, 2018 There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found … Continue reading How Challenger Brands are Succeeding in Marketing
Daily Archives: April 18, 2018
Consumers Lose Loyalty When Brands Make Mistakes
Consumers Lose Loyalty When Brands Make Mistakes by Laurie Sullivan @lauriesullivan, April 2, 2018 Some 55% of consumers participating in a survey released Monday said they give brands only one chance for a mistake before moving on. Millennials are the most unforgiving, with 40% more unwilling to forgive. Once brands have earned the respect of … Continue reading Consumers Lose Loyalty When Brands Make Mistakes
15 Biggest Email Marketing Turnoffs for New Customers
Young Entrepreneur Council — April 2, 2018 Follow @YEC — April 2, 2018 Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in … Continue reading 15 Biggest Email Marketing Turnoffs for New Customers