Rick Goodman — February 17, 2018 Follow @DrRickGoodman — February 17, 2018 TinTin12 / Pixabay There’s something to be said for hiring recent college graduates. While they may not have much in the way of experience, there are other qualities that they bring to the table: New grads are hungry for achievement, bursting with ideas, … Continue reading How to Attract Promising New College Grads to Your Business
Keith Reinhardt — February 16, 2018 Follow @FreshAddress — February 16, 2018 geralt / Pixabay What are 2 of your biggest challenges as an email marketer? Based on our work with marketers over the years, we identified two big pain points and developed a free email marketing tool to address each one: 1. Email data … Continue reading 2 Free Email Marketing Tools You Can’t Live Without
Data-Sharing Customers Want Benefits, Not Just Transparency by Sean Hargrave , Staff Writer, February 16, 2018 Transparency is the key to getting people to become comfortable with sharing their data with organisations online. That’s the takeaway the press has taken from the latest DMA and Acxiom research into attitudes surrounding data sharing. It’s obviously a … Continue reading Data-Sharing Customers Want Benefits, Not Just Transparency
Artificial Intelligence And The Changing Mindset Of Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2018 The biggest threat and benefit to U.S. consumers in the next 10 years will be artificial intelligence. U.S. search professionals will not only need to learn the nuances of platforms from Amazon, Bing, Google Oath, and others, … Continue reading Artificial Intelligence And The Changing Mindset Of Consumers
Personal Branding Blog — February 16, 2018 — February 16, 2018 Over the last few years building a strong Fan base on Facebook Pages has become more of a challenge for personal brands. Since the latest updates to its News Feed online relationships have seen a decline. But the ability to build a strong community … Continue reading What the New Facebook News Feed Updates Means for Your Personal Brand
Sarina Ziv — February 16, 2018 — February 16, 2018 Image copyright When it comes to setting goals for your business, marketing with social media might fall low on the totem pole. Yet, marketing through Facebook, Twitter, and other social media avenues can help you connect with your audience and ultimately lead to a measurable … Continue reading Why Social Media is a Great Investment for Your Brand
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Andrew Dennis on February 16, 2018 Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and … Continue reading A link-building case study: Using brand mentions and competitive linking tactics
Amanda Abella — February 16, 2018 — February 16, 2018 TBIT / Pixabay One of the biggest struggles I see among small business owners is that many of them aren’t very good with money. More specifically, they aren’t very organized or they don’t really know what’s going on financially. This a big problem. Like it … Continue reading How Business Owners Can Become Good With Money
Oksana Tunikova — February 16, 2018 — February 16, 2018 coffeebeanworks / Pixabay If given a choice, would you get rid of all ads once and for all? If the answer is resounding “yes”, this article is not for you. Instead of reading, install a quality ad blocker and enjoy ad-free internet forever after. However, … Continue reading How to See More Relevant Ads on Social Media
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won’t be able to achieve big impact at scale. Nandini Rathi on February 16, 2018 There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as … Continue reading How to build a better marketing strategy using new technologies available today
