Jomer Gregorio — January 23, 2018 Follow @JomerGregorio — January 23, 2018 The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in … Continue reading 6 SEO Trends To Watch Out for in 2018 [Infographic]
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. Jeremy Knauff on January 23, 2018 We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of … Continue reading 3 SEO tasks to start 2018 off with a bang
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. Pauline Jakober on January 23, 2018 While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are … Continue reading 15 PPC pro tips for writing text ads
Darleen DeRosa — January 23, 2018 Follow @onpoint_llc — January 23, 2018 Many organizations have a laser-like focus on technical skills—knowledge and capabilities specific to a set of business functions and operations. While technical skills such as programming knowledge or being able to use certain types of software may be important for jobs like … Continue reading 4 Soft Skills Every Leader Needs to Be Effective
Mladen Kresic — January 23, 2018 Follow @KRNegotiators — January 23, 2018 Either through becoming emotionally invested, getting pressure from leadership or being unable to analyze key factors that should indicate retreat, business negotiators often find themselves spending long amounts of time on deals of diminishing — or even illusory — value. One of … Continue reading Why You Need Better Than BATNA: Formulating a Defensible “Walk Away” Rationale in Negotiations
Ilana Brudo — January 23, 2018 — January 23, 2018 Inventory is one of those little black holes sucking money out of your business and into some parallel world. Inventory management is hardly an exciting aspect of business, and so it’s often overlooked in many industries. Which can be surprising, as there are very few … Continue reading 6 A+ Ideas to Profit-Boosting Inventory Management
Syed Balkhi — January 23, 2018 — January 23, 2018 Do you want to improve your website this new year? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about your website visitors and the actions they take on your site. You’ll be able to see what … Continue reading How to Use Google Analytics Data to Improve Your Website This New Year
Bob Van Rossum — January 23, 2018 Follow @BobVR — January 23, 2018 Marketing is in a continuous state of transformation as the impact of digital and technology is more prevalent than ever. And no one is in a better position of leading an organization toward innovation by effectively integrating digital than a truly modern … Continue reading 8 Key Characteristics of the Transformational CMO of Tomorrow
Mark Irvine — January 23, 2018 — January 23, 2018 In the world of PPC, 2018 is going to get bonkers. Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some … Continue reading 8 Real, Data-Backed Predictions for PPC in 2018
