Brett McIntyre — January 16, 2018 Follow @216Marketing — January 16, 2018 Employers have always lived under the threat of litigation when using background checks for screening applicants. This is nothing new. What is new is that, over the last few years, a particular aspect of using background checks has become a leading source of … Continue reading Warning to Employers: Get Your Background Checks In Order
Ana Gotter — January 16, 2018 Follow @ana_gotter — January 16, 2018 If you’re going to be telling your story in attempts to raise brand awareness, would you rather do it in a single three minute long video, or a short video that’s kept under fifteen seconds or less? Most people would choose the longer … Continue reading How to Tell Better Stories with YouTube Bumper Ads
Dave Charest — January 16, 2018 Follow @DaveCharest — January 16, 2018 2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood … Continue reading Small Business Email Marketing Trends to Watch for In 2018
Does your organization have multiple teams running separate campaigns to reach the same customer? You’re not alone. Contributor Victor Wong explains how you can cut back on the inefficiencies and put the customer first. Victor Wong on January 16, 2018 What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides … Continue reading Stop competing against yourself for your own customers
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. Dianna Huff on January 16, 2018 In a previous column, I addressed the challenges paid search advertising … Continue reading Understanding AdWords keyword match types for manufacturers
It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility. Malcolm Cox on January 16, 2018 2018. A new year. And with each new year, we’re all routinely asked for our predictions, resolutions and hopes for the … Continue reading Use your data to make 2018 the year of good business
Amanda Abella — January 16, 2018 — January 16, 2018 stuart_roger_miles / Pixabay There’s no point in having a business if it isn’t profitable. While in the beginning stages you may not be making a profit in order to get off the ground, eventually profitability needs to become a focus. I know because it’s a … Continue reading 2 Proven Ways to Increase Profits This Year
Jenny Traster — January 16, 2018 — January 16, 2018 Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely … Continue reading How to Conduct a Competitive Analysis
Rick Goodman — January 16, 2018 Follow @DrRickGoodman — January 16, 2018 QuinceMedia / Pixabay What motivates your employees? What makes them happy? What helps them to feel like you’ve invested in them? There are a few possible answers to that question, but here’s a big one: Education. Simply put: Your employees want to grow. … Continue reading Train Your Employees Well (Without Breaking the Bank)
Brooke B. Sellas — January 16, 2018 Follow @madSMscientist — January 16, 2018 Outsourcing your social media marketing is not an easy decision. No one knows your business better than you. On the other hand, you don’t have the time to manage every single notification, much less work 365 days a year. Use this guide … Continue reading The Ultimate Guide To Outsourcing Your Social Media Marketing
