— October 30, 2018
When you think of marketing, odds are, you think of sales emails, writing content, and ads. The truth is, there is a whole wide world of video marketing that can help you increase conversions.
Consider that about 78% of people watch videos on YouTube every week. That’s a huge chunk of market space begging for you dive in and get more sales. Despite this large number of viewers, very few companies take their advertising to YouTube. The door is open, will you seize the opportunity?
We are going to show you how you to increase conversions on your YouTube page. These tips are designed to help steer you in the right direction, get more people looking at your content, and of course, get more sales.
Leverage SEO Marketing
You may be surprised to discover that Youtube is the second most popular search engine on the internet. Over 1 billion — yes, billion with a b — hours of video footage is viewed on YouTube every single day.
People use this website to look up “how-to guides”, hear about the latest news, and learn about products on the market. Much like traditional Search Engine Optimization marketing, webmasters can target keywords that draw in an audience based on their browser searches.
Believe it or not, you can follow this same exact process with Youtube. When someone comes to YouTube, they are usually looking for a specific information. You can leverage this information to get more conversions on your website.
Much like the Google web page variant, the Youtube Keyword Planner allows you to search certain keywords and phrases to see what is popular on the platform. Search for terms within your niche and try to find words with low competition and high search yield.
The key to successfully implementing SEO in your YouTube involves carefully using your chosen keywords in the title of your video, as well as throughout the description box.
Plan Ahead with a “Click-Through” Strategy
Once someone finds your video online, what do you want them to do next? This is an important question that everyone who markets through YouTube must consider. Obviously, in this case, your goal is to eventually get a conversion from your viewer.
But it’s not as simple as getting a conversion during a video. You must have a “click-through” strategy to lead the viewer where you want them to go.
One way of accomplishing this task is by advertising your store or products at the end of the video. Encourage your audience to “click-through” and go to your store via the link in the description box. The is also called a Call to Action, or CTO.
If you don’t have a CTO, there is virtually no chance that a viewer will end up on your storefront. You have to let them know that “this” is what they should do next. If you want to further boost the chances of a conversion through your click-through strategy, think about adding a promotion in conjunction with the click. Let customers know that anyone who follows this link will instantly get 10% off their purchase, but encourage them to go now because it is a limited time offer.
This method gently points them in the right direction and encourages them to make the “right” decision and purchase your product or service.
Use Custom Thumbnails
It doesn’t matter who you are, if you use YouTube, you know all of your favorite channels by their thumbnail style. When you get online and see a thumbnail from your favorite subscriber, you probably rush to click it to see what kind of new content your favorite YouTuber uploaded.
When you’re creating thumbnails for your videos, you can increase your conversions by following a couple simple rules.
First, make sure all of your thumbnails are custom and consistent. In fact, you can increase your engagement by a staggering 154% if you use a simple, custom thumbnail for all of your videos. You’re going to want to make sure you follow the same formula for each image. This helps people recognize your videos instantly and can help draw in recurring customers or bring in new people who are intrigued by your images.
Over time, your image artwork becomes another extension of your brand. The simple way to explain this formula is that custom images draw in more customers, and more customers mean a better chance at a click-through (as they say, every no is one step closer to a yes), and more click-throughs lead to more conversions.
These three tips will help you bring more conversions to your website by using YouTube. They all play off of each other and build off one another.
If you use quality SEO keywords, there will be more eyes on your content. As more people view your content, they are more likely to be intrigued by your custom and intriguing thumbnails. Finally, once they watch your video because they clicked on the thumbnail, you can bring them back to your website by encouraging them to “click-through” and go to your landing page. It’s that simple.
You will not convert every single person who goes to your YouTube page, but you can increase your conversions over time. Keep putting out great, meaningful content, encourage viewers to follow you, subscribe, like your videos, and go to your website. Before you know it, you’ll be able to increase your conversions simply by using YouTube as another marketing platform.