Jody Glidden — January 15, 2018 — January 15, 2018 It isn’t often that you can receive valuable business advice from Hollywood, let alone from an alleged murderer. But Andy Dufresne from “The Shawshank Redemption” can offer plenty of business development tips for any accountant or financial services firm. If you aren’t familiar with the … Continue reading Andy Dufresne’s Guide to Business Development for Accountants
Amanda Clark — January 15, 2018 Follow @GrammarChicInc — January 15, 2018 ivke32 / Pixabay It’s not enough to just have a resume anymore. While they are still an essential part of the job application process, employers are taking advantage of society’s engagement with technology to recruit and screen applicants. They’re turning to social media, … Continue reading Enhancing LinkedIn to Support your Resume and Job Search
Rick Kranz — January 12, 2018 Follow @RickKranz — January 12, 2018 Should you be using captions for your Facebook Video Ads? The short answer is yes, you should be using them. According to Facebook, 85% of their videos are viewed with the audio off and 76% of their video ads require audio to be … Continue reading Using Captions for Facebook Video Ads
Laura Donovan — January 12, 2018 Follow @thewordpro — January 12, 2018 PublicDomainPictures / Pixabay Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned. As explained in a blog post by Adam Mosseri, Head of News Feed in a Facebook Newsroom update, “Facebook was built to bring people … Continue reading Facebook News Feed Change (and Panic Ensues)
Martijn Scheijbeler — January 12, 2018 — January 12, 2018 Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition. … Continue reading The Role of SEO in Growth
Mike Mallazzo — January 14, 2018 — January 14, 2018 Fifteen years ago, the existential threat to many major retailers was a small online bookshop. Ten years ago, the medium that drives 60% of online retail traffic didn’t exist. Five years ago, personalisation was a nascent technology experiment being conducted by a few enterprise retailers. … Continue reading 5 Bold Predictions for E-Commerce Tech in 2018
Never Mind Reach — Organic Social Media Vital To Understanding Customers by Graeme Jamieson , Op-Ed Contributor, January 10, 2018 EMarketer recently released a report on organic social media with an article headlined: “Is Organic Social Media Marketing Still Relevant?” One quote caught my eye: “You might as well take your budget to the bank, … Continue reading Never Mind Reach — Organic Social Media Vital To Understanding Customers
Matt Brennan — January 12, 2018 Follow @MattLBrennan — January 12, 2018 kaboompics / Pixabay It may be time to hire a blog copywriter to grow your business. If you’ve been on the fence lately, below are some scenarios for when it might just be the right time. There are some amazing benefits to blogging … Continue reading When to Hire a Blog Copywriter
Peter Sheldon — January 12, 2018 Follow @magento — January 12, 2018 janeb13 / Pixabay One thing that is becoming increasingly important for B2B companies is the need to deliver B2C like experiences to their customers. This means a lot of things, including embarking on a digital transformation, making the buying process simpler, and moving … Continue reading The 4 Dashboards Digital B2B Merchants Should Be Watching
Nick Leffler — January 12, 2018 Follow @exprance — January 12, 2018 Growing a business from nothing is one of the biggest challenges of a lifetime. That’s why so few businesses actually succeed past their first year. When you’re just starting out, nobody knows you. It’s your job to change this. Quora marketing is a … Continue reading Quora Marketing: Use It To Connect With People & Market Your Business
