Kristen Dunleavy — January 5, 2018 Follow @KristenWritesIt — January 5, 2018 “The most effective way for the decision makers in organizations to realize financial success is to ensure their businesses get ever better at meeting the needs, wants and expectations of their customers,” writes Ian Golding at CustomerThink. “By doing so, not only will … Continue reading 4 Services to Help Email Marketers Elevate Customer Experience in 2018
Daily Archives: January 9, 2018
Email Marketing Statistics to Guide your Email Strategy in 2018
Kevin George — January 5, 2018 Follow @imkevin_monk — January 5, 2018 Happy 2018! As we move into the new year, it is time to think of new methods and strategies to plan your upcoming email marketing campaigns. Email has been a boon and will continue to be ubiquitous in the years to come. Email … Continue reading Email Marketing Statistics to Guide your Email Strategy in 2018
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Email Marketing and Social Media: How To Combine Your Efforts In 2018
Brooke B. Sellas — January 5, 2018 Follow @madSMscientist — January 5, 2018 If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a … Continue reading Email Marketing and Social Media: How To Combine Your Efforts In 2018
How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Jacob Baadsgaard on January 5, 2018 Online advertising experts love to talk about the importance … Continue reading How to reverse-engineer your online advertising strategy
How Facebook’s video ads’ watch time compares across formats
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018 Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful
Another Meeting? Cut Me Some Slack, Man!
Katie Jansen — January 5, 2018 — January 5, 2018 Free-Photos / Pixabay Meetings can kill companies. Psychology Today found that as much as 50% of time spent in meetings is wasted, and we all know time is money. Another study found that most employees attend 62 meetings a month on average. Nearly everyone agrees … Continue reading Another Meeting? Cut Me Some Slack, Man!
Email: The Trends To Come In 2018
Josie Scotchmer — January 5, 2018 — January 5, 2018 Wow… It’s that time of year again! It seems like only (January 05, 2018) that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, … Continue reading Email: The Trends To Come In 2018
The 2018 content focus challenge
It’s a new year — with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond. Rachel Lindteigen on January 5, 2018 It’s that time of year again — the holidays are over, we’re into a new year, and … Continue reading The 2018 content focus challenge