Daily Archives: November 17, 2017

Challenging Conversations: When Promising New Leaders Need Guidance

Diane Craig — November 8, 2017 Follow @CorporateClass — November 8, 2017   Shutterstock Summer 2017 Meet Karl, HR Director of Professional Development, and his firm’s fast-track program for high-potential team leaders. He seems to have a “sixth sense” about when these promising new leaders could use some guidance. Karl heard rumblings about Trevor, a … Continue reading Challenging Conversations: When Promising New Leaders Need Guidance

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t