James Potter — November 8, 2017 Follow @thelinkedinman — November 8, 2017 Shutterstock Back in May 2016, we wrote a blog Who’s afraid of the big bad human looking at the benefits of talking to someone face to face or over the phone, rather than via email or swapping messages via text or social … Continue reading How to Stay Human In A Digital Age
Daily Archives: November 17, 2017
Challenging Conversations: When Promising New Leaders Need Guidance
Diane Craig — November 8, 2017 Follow @CorporateClass — November 8, 2017 Shutterstock Summer 2017 Meet Karl, HR Director of Professional Development, and his firm’s fast-track program for high-potential team leaders. He seems to have a “sixth sense” about when these promising new leaders could use some guidance. Karl heard rumblings about Trevor, a … Continue reading Challenging Conversations: When Promising New Leaders Need Guidance
4 Ways to Improve Your Sales Closing Rate
Amanda Abella — November 8, 2017 — November 8, 2017 StartupStockPhotos / Pixabay As a business owner, if you aren’t making sales then you aren’t making money. You can have the best skill set in the world, but if you don’t know how to sell it, then it really doesn’t matter. That’s why it’s … Continue reading 4 Ways to Improve Your Sales Closing Rate
Run the Week, Don’t let it Run You
Martina McGowan — November 8, 2017 Follow @MartinaMcGowan — November 8, 2017 By failing to prepare, you are preparing to fail. Benjamin Franklin Most of us approach our weeks one day at a time. We get to work on Monday, track down a cup of coffee, and then try to figure out what needs to … Continue reading Run the Week, Don’t let it Run You
Clearing Things Up — Connecting Social Media to Sales
Jordan Con — November 8, 2017 Follow @jordanmcon — November 8, 2017 Jay Baer, in Why Social Will Never Get The Credit It Deserves: “It’s very, very difficult to fully account for the impact and the power of social media and its influence on our purchasing decisions.” Frank V. Cespedes, Senior Lecturer at Harvard Business … Continue reading Clearing Things Up — Connecting Social Media to Sales
5 Ways to Add Magic to Your Email Marketing
Kristen Dunleavy — November 8, 2017 Follow @KristenWritesIt — November 8, 2017 We’ve become so accustomed to technological marvels that we’ve forgotten how amazing email marketing really is. We take for granted that our images, text, animations, video, etc. simply materialize out of thin air on (more often than not) devices held in the hands … Continue reading 5 Ways to Add Magic to Your Email Marketing
The subtle ways advertisers target audiences — and why they shouldn’t
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
How to Create a Core Competencies Section on Your Resume
Amanda Clark — November 8, 2017 Follow @GrammarChicInc — November 8, 2017 geralt / Pixabay Recruiters spend just a few seconds skimming your resume to decide whether they want to learn more or move on. An easy way to attract their attention – and that of ATS – is to have a solid core … Continue reading How to Create a Core Competencies Section on Your Resume
How to Present a Profitable Webinar
Miranda Marquit — November 8, 2017 — November 8, 2017 lukasbieri / Pixabay If you have a paid offering for your audience, one of the best ways to attract more people is to hold a free webinar. Your webinar can be a great way to convince potential customers or clients that you have a … Continue reading How to Present a Profitable Webinar
Are You Using the Right Metrics and Incentives?
Kristen Buzzaird — November 8, 2017 — November 8, 2017 Building the right mix of incentives to maximize employee performance requires an organization to align interconnected aspects within the business in a way that easily communicates standards. As you probably know, that is far easier said than done. Are the metrics your organization uses hurting … Continue reading Are You Using the Right Metrics and Incentives?