— November 8, 2017
If you have a paid offering for your audience, one of the best ways to attract more people is to hold a free webinar. Your webinar can be a great way to convince potential customers or clients that you have a worthwhile offering. If you want to make the most of your time, though, here are a few things to keep in mind as you look to present a profitable webinar:
1. The Webinar Should Be Free — And Offer Useful Information
Your webinar should be free to watch. And, while you know you will sell the audience later, the reality is that you need to offer something legitimately helpful. Most people expect a webinar to end with a sales pitch. However, before you get to that point, you need to offer something helpful.
Steve Chou offers webinars where he takes people through the exact steps they should take to start a store. You could start your own store after finishing the webinar. However, people are still willing to buy an advanced version — with coaching — of his course because they can see the value.
Make sure you provide solid, actionable information and you might be surprised how a freebie can be a profitable webinar.
2. Set Up An Email Sequence As a Reminder
You want people to attend your webinar. However, there’s a good chance that potential attendees will forget about your webinar. If you want to encourage attendance, you need to make sure you keep the event top of mind. Create an email sequence to remind your audience a week ahead of time, a day ahead of time, and a couple hours ahead of time.
Best results often come when you send emails mid-week, and when you hold your webinar mid-week. Driving people to the webinar, where they can sign up for paid and premium services, is an important part of your plan.
3. Offer a Live Discount for Those Who Sign Up Immediately
The key to a profitable webinar is locking people into buying right now, while they’re excited about what you have to offer. A good way to encourage buying is to offer a live discount. Close the sale by making an attractive offer.
You can even make a two-tiered offer. Give the best discount while on the webinar, and then send a follow-up email to attendees who didn’t buy, offering a smaller discount if they buy in the next 48 hours.
Make them feel as though they need to make a move immediately in order to get the best value, and you can get more sales and bring in the money.
4. Use Paid Ads to Reach Your Audience Ahead of the Webinar
If you want to grow your list while having a profitable webinar, paid traffic can be a big help. Facebook ads, Twitter ads, Instagram ads, and other paid advertising can get people into your sales funnel for the webinar. Target your audience with social ads and then get them signed up into your email sequence.
When you drive more people to your webinar, you are more likely to see conversions and higher sales. Take the time to properly set up your ads and email sequence, and if you have a good offering and a helpful webinar, you might be surprised at how much money you can make.