Daily Archives: October 15, 2017

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. Peter Ladka on October 9, 2017   Having the right marketing stack is just one component of a successful marketing operations department in your … Continue reading How marketing ops can deliver value to the C-suite

The Top 4 Ways to Drive Traffic to Your B2B Website

Brenda Stoltz — October 9, 2017 Follow @BSStoltz — October 9, 2017 Skitterphoto/Pixabay In my consulting practice, I often run into clients who are frustrated with the amount of traffic their website is receiving. They’ve invested in a professionally designed website that is home to informational content but can’t seem to generate enough traffic – … Continue reading The Top 4 Ways to Drive Traffic to Your B2B Website

Sample Acknowledgement & Rejection Emails For Your Hiring Process

Joanne McDonagh — October 9, 2017 Follow @rezoomo_com — October 9, 2017 TeroVesalainen / Pixabay The way you respond to applications during your hiring process is a reflection on your company. Job applicants spend so much time customizing their CVs and cover letters when applying for jobs so for their application to be acknowledged or … Continue reading Sample Acknowledgement & Rejection Emails For Your Hiring Process

Line Your Bench With Star Leaders: Here’s How

Darleen DeRosa — October 9, 2017 Follow @onpoint_llc — October 9, 2017 StockSnap / Pixabay According to Brandon Hall’s State of Leadership Development report, 25% of organizations report that less than 10% of critical leadership positions have ready and willing successors. For leaders in Human Resources, finding the right individuals to fill leadership positions is … Continue reading Line Your Bench With Star Leaders: Here’s How

The Ultimate Website Launch Checklist: Improve Design, SEO & Speed

Vinay Patankar — October 9, 2017 — October 9, 2017 Launching a website can be a huge undertaking. A successful launch requires managing many moving parts including content, design, marketing and the technical side. That’s why we have created this handy checklist for you to use on your next website launch or redesign. Website Launch … Continue reading The Ultimate Website Launch Checklist: Improve Design, SEO & Speed