Esther Cohen — September 14, 2017 — September 14, 2017 As the recent Google memo fiasco showed, diversity and inclusion remain a challenge even for the world’s most successful companies. Diversity, inclusion, and integrity aren’t just buzzwords; they are critical instruments for building a better, more sustainable business. They are also powerful recruiting tools – … Continue reading How to Create a Culture of Diversity and Inclusion Your Agency
Dominick Quartuccio — September 14, 2017 — September 14, 2017 When you’re Drifting, you sound like everyone else. Stop sounding like everyone else. Take Command of your unique individuality. Stand out. How many times have you seen a speaker take the stage and deliver some variation of: “It’s an honor to speak to you today,” … Continue reading 7 Ways to Sound Like Everyone Else
Amit Sen — September 14, 2017 Follow @amit_kumar_sen — September 14, 2017 Small businesses are usually lean on capital. A lion’s share of their funding invariably goes for production and recruitment which spares a meager sum for marketing. But business promotion is fundamental to spread the word about your business. You have to reach out … Continue reading 9 Affordable Win-Win Marketing Ideas for Small Businesses
Choncé Maddox — September 14, 2017 — September 14, 2017 nattanan23 / Pixabay Every business owner is concerned with being profitable. For brand new business owners, bringing in revenue and getting a return on your investment of time and money can be a top concern. Fortunately, generating income is not as difficult as it sounds. … Continue reading How to Make Your New Small Business Profitable in 1 Month
Will Price — September 14, 2017 Follow @lordwilliam — September 14, 2017 The landscape of social media is shifting faster than marketers are able to keep up with it. It seems like just (September 17, 2017) I was adding new people to my Top 8. Now, I’m finding the right pin for my Story and … Continue reading The Best Days and Times to Post on Social Media [Infographic]
Christie Huber — September 14, 2017 — September 14, 2017 As a fellow marketer, I’m sure you are as focused on your daily search ROI as we are. It can be hard to optimize for the present, much less consider what might impact your search ROI in the future. We all know that smartphones have … Continue reading Voice Search: 4 Ways Marketers Can Prepare Now
Amy Campbell — September 14, 2017 — September 14, 2017 It’s easy to understand the appeal of attending a webinar. You don’t have to waste time traveling, the session doesn’t require face-to-face interaction, and – if you’re savvy enough to do it on a work-from-home day – you can learn in your pajamas. But when … Continue reading Our Guide to Webinar Best Practices
Amanda Abella — September 14, 2017 — September 14, 2017 Have you ever noticed Instagram is a collection of photos where people are “living the dream”? The images are perfectly stylized as the person posting boasts about their successful business. Let me be clear, I don’t take issue with marketing. After all, I do it … Continue reading 3 Truths No One Will Tell You About Building a Successful Business
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Thomas Stern on September 14, 2017 Google has thrown a ton of changes at marketers over the last few … Continue reading How to conduct an SEO content audit
