James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 If you’re new to Facebook ads or you want to try something different that doesn’t involve the Facebook Power Editor, there are plenty of tools that can help you streamline your ad buying experience while auto-optimizing your ad sets. We’ve chosen five Facebook … Continue reading 5 Facebook Advertising Tools That Will Save You Time And Money
Margot da Cunha — August 17, 2017 — August 17, 2017 Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing … Continue reading The Big, Easy Guide to Keyword Research for Businesses
James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016 found that the average social share involved little to no engagement with the actual article being shared. It turns out that the average … Continue reading Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Peter Isaacson on August 17, 2017 Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow … Continue reading 3 ways intent data is getting better for B2B marketers
Jody Glidden — August 16, 2017 — August 16, 2017 Like every other accounting firm, yours is likely under growing pressure to transform the way it interacts with clients. From the use of client-facing and internal technology to positioning your firm through differentiation, the way we do business is changing. It doesn’t help that the … Continue reading 7 Ways Accounting Firms Can Thrive in a Changing Landscape
Trisha Winter — August 10, 2017 Follow @Trishawinter — August 10, 2017 Once you’ve onboarded your referral partners, you’ll need to find ways to keep them engaged and referring. As I discussed in Step 3 – How to enable referral partners you’ve got to make it easy for partners to make referrals and give them … Continue reading Building A Referral Partner Channel: Step 6 – How to Engage Referral Partners
Beth Corby — August 1, 2017 — August 1, 2017 As you’ve been reading this series, you’ve perhaps picked up on a theme that we’ll explore here and in our next post: the best referral experiences create their own moments. That’s perhaps an obvious proposition. And when applied to the overall structure of the program, … Continue reading Essential Referral Emails: Part 4 – The Friend Reminder Email
Dave Brock — August 17, 2017 Follow @davidabrock — August 17, 2017 Free-Photos / Pixabay Recently, a good friend, who’s a senior manager in a Sales Automation Tools company, asked me for help. When he posed his request, I was puzzled, I responded, “John (that’s not John’s real name), isn’t that what your solution is … Continue reading Using What You Sell……
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. Christi Olson on August 17, 2017 We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, … Continue reading Developing YOUR audience targeting strategy
