Ross Shanken — August 16, 2017 Follow @RossShanken — August 16, 2017 geralt / Pixabay For most marketing teams, the first milestone in converting consumers into customers is successfully contacting them. Yet most brands have a contact rate of less than 50%! The question is why? If a consumer has taken the time to raise … Continue reading Optimizing to Connect vs. Optimizing to Convert
Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Justin Dunham on August 16, 2017 Remember WhatsApp? They built a $20 billion company — without running a single marketing … Continue reading Why the marketing campaign is dead and what should replace it
Michael Heller — August 16, 2017 — August 16, 2017 Tumisu / Pixabay There’s no denying that employees want feedback. And, as millennials continue to enter the workforce, the want and need for feedback is only going to grow as they take over 75% of the global workforce. But, even with knowing that, this is … Continue reading Why Employees Love Feedback But Hate Reviews
Ringo Nishioka — August 16, 2017 Follow @hr_nasty — August 16, 2017 Tumisu / Pixabay If you have been interviewed by a job recruiter that didn’t know anything about your job or a hiring manager that was new to interviewing, this post is for you. After reading this post, you won’t have to worry about … Continue reading Overcome the Inexperienced Job Interviewer
Peter Sheldon — August 16, 2017 Follow @magento — August 16, 2017 PublicDomainPictures / Pixabay The 2017 holiday shopping season is just months away, and many brands are already immersed in the advanced planning required to capitalize on this business opportunity. During holiday months, retailers acquire between 29 and 59 percent more customers. That percentage … Continue reading Preparing For The Holiday Rush: 4 P’s of E-Commerce Engagement
Maren Hogan — August 16, 2017 Follow @marenhogan — August 16, 2017 StockSnap / Pixabay In a study of more than 1,400 North American CEOs, 92% believed that improving their company’s culture would improve the value of the company. But let’s back up a step—what exactly is company culture, and why are people losing their … Continue reading Company Culture: How to Shout it From the Rooftops
Zach Heller — August 16, 2017 Follow @zheller — August 16, 2017 Email list management is a boring topic, I know. But if your organization is using email to communicate with customers or prospective customers, it is one you have to perfect. In the old days of email marketing, subscription was a binary choice. You … Continue reading Give Your Email Subscribers Options
By Larry Alton August 16th, 2017 There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by … Continue reading 10 Google Analytics Event Goals You Need To Set
Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
