Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation. Sweta Patel on June 19, 2017 Marketers are expected to focus on the bottom line, and measurement is key to … Continue reading How to set up a successful revenue-generating demand gen system
Katherine Raz — June 19, 2017 Follow @Signal— June 19, 2017 These days, discounts and free shipping offers are considered par-for-the-course in e-commerce marketing. In order to entice customers and keep them coming back, you have to rely on frequent dollars or percentage-off offers in your marketing. The same is true for your email list … Continue reading 5 Alternatives to Offering a Discount as your Email Signup Incentive
John Caiozzo — June 19, 2017 Follow @johncaiozzo— June 19, 2017 This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain how their unique characteristics can help grow your business. First up — what is earned media? There … Continue reading What is Earned Media?
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Amanda Evans on June 19, 2017 Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a … Continue reading PPC strategy: Planning beyond the click
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online. Bobby Lyons on June 19, 2017 Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In … Continue reading SEO: The missing piece in brand protection
Chris Pitt — June 19, 2017 Follow @Pitty_C— June 19, 2017 For years, you’ve heard the key names in marketing talk about big data, testing and conversion optimization – all in the name of making informed decisions. Then you have the tales of small tests having major impacts on conversion rates, which make it hard … Continue reading The Dangers of Data Overload and Decision Fatigue
Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls
Brooke Tomasetti — June 19, 2017 — June 19, 2017 It doesn’t matter if you’re a paid social media expert or have no idea where to start when it comes to creating effective Facebook ads for your business—there’s always room for improvement. Facebook frequently updates the different ad types and audience targeting options that marketers … Continue reading From GIFs to Slideshows: How to Build Effective Facebook Ads
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
