Daily Archives: May 26, 2017

Small Business 101: The Digital Charm Offensive

Darnelle O’Brien — May 11, 2017 Follow @thekissagency— May 11, 2017 Winning over your customers in person with your charm might still do the trick, however, the digital world is entirely different. Your customers make decisions themselves, without the pressure of face-to-face interactions. Instead, their decision to stay on your website or to purchase your … Continue reading Small Business 101: The Digital Charm Offensive →

Responsive Emails: Common Design Challenges and Opportunities

Email Marketing

Kevin George — May 11, 2017 Follow @imkevin_monk— May 11, 2017 With the growing use of mobile phones and smart devices, it is necessary that the emails you create are compatible across all these devices and you do not miss out on any engagement opportunity. With iPhone, iPad, and Android making up the bulk of … Continue reading Responsive Emails: Common Design Challenges and Opportunities →

How Job Descriptions Can Help You Revamp your Resume

Career Development

Amanda Clark — May 11, 2017 Follow @GrammarChicInc— May 11, 2017 All that time you spend scrolling through job openings to find the perfect fit can actually help you as you’re polishing up your resume and getting ready to apply. For one, it exposes you to the wide variety of meanings a job title can … Continue reading How Job Descriptions Can Help You Revamp your Resume →

Shiny Trophies: The Importance of Awards For Your Business

Business Development

Carol Knight — May 11, 2017 — May 11, 2017 On behalf of a client, over the past few weeks I have been working furiously trying to craft text that showcases elaborate promotional campaigns in 500 words or less. Let me tell you, it’s a difficult task to undertake given our profession’s tendency toward flowing, … Continue reading Shiny Trophies: The Importance of Awards For Your Business →

The Surprising Benefits of Manager/Employee Interactions

Management Skills

Julie Winkle Giulioni — May 11, 2017 Follow @julie_wg— May 11, 2017 Leadership IQ released a study called “Optimal Hours with the Boss.” It’s an insightful report based upon research conducted with more than 30,000 executives, managers, and employees in North America. The results understandably made news. The findings are profound: “The median time people … Continue reading The Surprising Benefits of Manager/Employee Interactions →

Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

Marketing Campaigns

Kathy Heil — May 11, 2017 — May 11, 2017 If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production. In television news, a day in the life of the production team … Continue reading Using a Journalistic Approach to Create an Efficient Video Marketing Campaign →

The best-kept AdWords secret: AMP your landing pages

Google AMP

Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. Frederick Vallaeys on May 11, 2017 The best experiences are those where we don’t have to wait for stuff: receiving … Continue reading The best-kept AdWords secret: AMP your landing pages →

What’s the Difference Between a Resume and a CV?

Career Resume

Amanda Clark — May 11, 2017 Follow @GrammarChicInc— May 11, 2017 When you apply for a job, it’s important to provide some piece of marketing collateral—but should it be a resume, or a CV? Both of these terms get thrown around a lot, and with a lot of people they’re used somewhat interchangeably. It’s important … Continue reading What’s the Difference Between a Resume and a CV? →