Chris Zawisza — May 12, 2017 — May 12, 2017 What do you do when a new time-saving tool ends up taking up more time than it saves? Most of us have been diligently adding every shiny new widget and doohickey to our sales stack that will streamline a process here or shave an hour … Continue reading How to Get Your Sales Stack in Line
Daily Archives: May 26, 2017
5 Ways Technology Can Help Improve Your Candidate Experience
Ji-A Min — May 12, 2017 — May 12, 2017 According to LinkedIn’s 2017 Global Recruiting Trends, 38% of talent acquisition leaders would invest in candidate experience if money wasn’t an issue. Candidate experience is a candidate’s overall evaluation of the hiring process from sourcing, screening, interviewing, hiring, and onboarding. As an area of recruiting … Continue reading 5 Ways Technology Can Help Improve Your Candidate Experience
Mother’s Day Trends To Remember After The Holiday
Mother’s Day Trends To Remember After The Holiday by Laurie Sullivan @lauriesullivan, May 12, 2017 Consumers will spend $23.6 billion on mom this year — up from $21.4 billion in 2016, according to estimates by the National Retail Federation (NFR). There are several trends that marketers should keep in mind even after the holiday. Leveraging … Continue reading Mother’s Day Trends To Remember After The Holiday
5 Ways to Build Your Network, for Young Professionals
Sydney Slavin — May 12, 2017 — May 12, 2017 Graduation season is upon us, once again! We have lots of recent grads and young professionals ask us about what to do after graduation to find opportunities, and how they can be utilizing LinkedIn. Originally published last February, this post provides some great ideas on … Continue reading 5 Ways to Build Your Network, for Young Professionals
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017 A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right
Can A Modern Brand Trust ‘Artificial’ Intuition?
Can A Modern Brand Trust ‘Artificial’ Intuition? by Mike Azzara , Op-Ed Contributor, May 11, 2017 Artificial intelligence offers endless possibilities for marketers — and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and it can drive cars far more safely. For marketers, … Continue reading Can A Modern Brand Trust ‘Artificial’ Intuition?
How to Use Video Like Chris Pratt on Social Media
Meenah Khosraw — May 11, 2017 — May 11, 2017 How can you improve your social media strategy using video? Find out in this blog post! When most of us think of social media, we see it as another way to be social and interact with people – especially with those we can’t interact with … Continue reading How to Use Video Like Chris Pratt on Social Media
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
What’s Your Job Search Clickbait?
Richard Sellers — May 11, 2017 — May 11, 2017 Clickbait is a hot word but not a new one. What may be new is how marketing (and other) executives need to add clickbait to their job search. Clickbait can simply mean getting readers interested so they take action to learn more. Clickbait Can Be … Continue reading What’s Your Job Search Clickbait?
How to Truly Define and Measure Client Profitability in Creative Agencies
Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies