Daily Archives: May 26, 2017

5 Ways Technology Can Help Improve Your Candidate Experience

Ji-A Min — May 12, 2017 — May 12, 2017 According to LinkedIn’s 2017 Global Recruiting Trends, 38% of talent acquisition leaders would invest in candidate experience if money wasn’t an issue. Candidate experience is a candidate’s overall evaluation of the hiring process from sourcing, screening, interviewing, hiring, and onboarding. As an area of recruiting … Continue reading 5 Ways Technology Can Help Improve Your Candidate Experience

Why it’s more vital than ever to get display measurement right

As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017   A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right

Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key

Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key

How to Truly Define and Measure Client Profitability in Creative Agencies

Penny Kooy — May 11, 2017 — May 11, 2017 Your highest paying clients aren’t always your most profitable. While this statement may sound illogical at first, much more goes into determining and measuring client profitability across creative agencies than revenue generated from your biggest retainer accounts. Often, such factors as budgets and project scope … Continue reading How to Truly Define and Measure Client Profitability in Creative Agencies