Will Smith — March 10, 2017 — March 10, 2017 Social media holds unbounded potential for your business. The problem is that many businesses don’t know how to create an effective strategy to do so. Here’s some simple, no-nonsense, tips that will help you strengthen your efforts and set you up for social media success, … Continue reading Social Media – 7 Quick Tips to Set Yourself Up for Success
Daily Archives: April 1, 2017
9 Easy-to-Avoid Email Marketing Mistakes
Kristen Dunleavy — March 10, 2017 Follow @KristenWritesIt— March 10, 2017 Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you … Continue reading 9 Easy-to-Avoid Email Marketing Mistakes
How Do I Measure Success in My Facebook Advertising?
Stephanie Heitman — March 10, 2017 Follow @stephheitman— March 10, 2017 Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are … Continue reading How Do I Measure Success in My Facebook Advertising?
There’s a Future Job in Your Past
Richard Sellers — March 11, 2017 — March 11, 2017 The easiest job to qualify for is an opening that’s very similar to your latest job. Executive recruiters want to present executive candidates that precisely fit the job specifications they’re hired to fill. That’s their job. Companies are demanding executives who have worked: For specific … Continue reading There’s a Future Job in Your Past
Why Brand Advertising Drives More Conversions than You Think
Larry Kim — March 11, 2017 — March 11, 2017 Search marketing is so awesome because it’s efficient – the ROI is measurable and tangible. Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right? Well, if those … Continue reading Why Brand Advertising Drives More Conversions than You Think
Check It Out: WPP Convenes First Annual Shopper/Retail Conference
Check It Out: WPP Convenes First Annual Future Of Shopper/Retail Conference by Steve McClellan @mp_mcclellan, March 10, 2017 Speaking at WPP’s first annual Checkout conference in San Francisco last week, Kiran Mani, managing director of retail for Google, offered some striking statistics about the changing retail landscape, including the fact that foot traffic in U.S. … Continue reading Check It Out: WPP Convenes First Annual Shopper/Retail Conference
Email Subject Lines: 8 Principles for Improved Open Rates
Shanelle Mullin — March 10, 2017 — March 10, 2017 There’s no such thing as a perfect email subject line. No one can give you a formula that will work every time. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. It’s … Continue reading Email Subject Lines: 8 Principles for Improved Open Rates
Drive More Traffic and Followers for Your Personal Brand with Pinterest
Personal Branding Blog — March 10, 2017 — March 10, 2017 Interacting on social networks with your community is one of the best ways to attract a loyal audience for your brand. If you want to increase your business opportunities then Pinterest will help you achieve just that. Would you like to attract more sales … Continue reading Drive More Traffic and Followers for Your Personal Brand with Pinterest
4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy
Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy