Daily Archives: April 1, 2017

How Do I Measure Success in My Facebook Advertising?

Stephanie Heitman — March 10, 2017 Follow @stephheitman— March 10, 2017 Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are … Continue reading How Do I Measure Success in My Facebook Advertising?

Check It Out: WPP Convenes First Annual Shopper/Retail Conference

Check It Out: WPP Convenes First Annual Future Of Shopper/Retail Conference by Steve McClellan @mp_mcclellan, March 10, 2017 Speaking at WPP’s first annual Checkout conference in San Francisco last week, Kiran Mani, managing director of retail for Google, offered some striking statistics about the changing retail landscape, including the fact that foot traffic in U.S. … Continue reading Check It Out: WPP Convenes First Annual Shopper/Retail Conference

Drive More Traffic and Followers for Your Personal Brand with Pinterest

Personal Branding Blog — March 10, 2017 — March 10, 2017 Interacting on social networks with your community is one of the best ways to attract a loyal audience for your brand. If you want to increase your business opportunities then Pinterest will help you achieve just that. Would you like to attract more sales … Continue reading Drive More Traffic and Followers for Your Personal Brand with Pinterest

4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy

Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy