From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017. Jason Warnock on March 9, 2017 Most marketers plan to maintain or increase their investments in marketing innovation this year. But here’s the catch: They’re hedging their bets by … Continue reading Why email is taking center stage in marketing innovation
Daily Archives: March 29, 2017
How to Create an Employee Motivation Strategy That Actually Works
Jodie Shaw — March 9, 2017 Follow @tab_boards— March 9, 2017 One of your primary responsibilities as a leader is to motivate employees so they make the company’s goals their own. This not only aligns the team and ensures everyone is rowing their oars in the same direction, but it also generates better attitude, better … Continue reading How to Create an Employee Motivation Strategy That Actually Works
Lessons in Stumbling and Set-Backs… from the Big Top
Julie Winkle Giulioni — March 9, 2017 Follow @julie_wg— March 9, 2017 I recently attended a stage production of Circus 1903, a variety show featuring turn-of-the-century circus acts. The audience enjoyed heart-stopping performances from high-wire artists, aerialists, contortionists, and acrobats from around the world. (While this isn’t intended to be a review, I can highly … Continue reading Lessons in Stumbling and Set-Backs… from the Big Top
What Makes Flat Design Work in Emails?
Kevin George — March 9, 2017 Follow @imkevin_monk— March 9, 2017 Designing an email is not all about making it fancy. Good email designs have looks that kill and at the same time are simple, practical, and fulfil the purpose of the campaign in the most efficient way. These are the email designs that make … Continue reading What Makes Flat Design Work in Emails?
How To Hire Social Media Managers Who Hustle
Brooke B. Sellas — March 8, 2017 Follow @madSMscientist— March 8, 2017 Hiring social media managers hasn’t slowed in 2017. In fact, a quick search on job search site Indeed pulled up 2,027 job postings for “social media manager” in NYC alone. But finding a social media manager with hustle … that takes an eagle … Continue reading How To Hire Social Media Managers Who Hustle
20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign
Jerry Low — March 8, 2017 Follow @WebHostingJerry— March 8, 2017 Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you. Maybe you have been planning a vacation, and suddenly, … Continue reading 20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign
How to Get More Likes on Instagram: 30 Ideas, Strategies & Tips
Carlo Pacis — March 8, 2017 — March 8, 2017 It’s a common story – a business creates an Instagram account hoping to market their awesome product to the platform’s 600 million users. Fast forward a month – the company’s 10 photos only have a few likes each, and there hasn’t been any discernible improvement … Continue reading How to Get More Likes on Instagram: 30 Ideas, Strategies & Tips
How Solopreneurs Can Stay Focused and Productive
Rick Goodman — March 8, 2017 Follow @DrRickGoodman— March 8, 2017 There’s no shortage of articles out there that promise “productivity hacks”—practical ways to get more done, to stay oriented toward your goals and committed to your deadline. I’ve noticed something worrisome about these articles, though, which is that most of them tend to assume … Continue reading How Solopreneurs Can Stay Focused and Productive
3 Quick Tricks for Tripling Your Production
Lisa Calkins — March 8, 2017 Follow @lcalkins— March 8, 2017 It’s happened again — you saw an article that looks quick and easy to digest and you’ve gone ahead and clicked on it. The internet is full of articles like this — “Ten Easy Ways to Change Your Life Forever,” “This One Quick Trick … Continue reading 3 Quick Tricks for Tripling Your Production
What They Never Tell Solopreneurs About Social Media
Larry Klein — March 8, 2017 Follow @wealthyFA— March 8, 2017 I have been skeptical about social media from the get-go. It seems to me a great branding tool for large companies, but far less useful for small businesses or solopreneurs. Most everything you read is positive about social media for business expansion. Proponents herald … Continue reading What They Never Tell Solopreneurs About Social Media