Joe Turner — March 8, 2017 Follow @iwebtweets— March 8, 2017 Getting to grips with the technical language of web analytics may seem like an impossible task. But there’s no need to panic! This jargon buster aims to simplify the basics of web analytics, a digital tool that helps to measure, analyse and report data … Continue reading Web Analytics Jargon Buster
Daily Archives: March 29, 2017
Why Payment Integrations Are Key for Software Vendors
Alice Chen — March 8, 2017 — March 8, 2017 These days, software vendors are continuously looking for more ways to provide a value-added solution to their clients in order to adapt to changing behaviors and preferences. Modern consumers are looking for convenience and speed when it comes to their experiences and will gravitate towards … Continue reading Why Payment Integrations Are Key for Software Vendors
The Top 5 Leadership Conditions That Sabotage Company Growth
JoAnn Corley — March 8, 2017 Follow @joann corley— March 8, 2017 I recently had a conversation with the president of an organization regarding a key leader that has gone rogue. Yep, in her mischief, this leader has created mistrust, issued threats, bullied colleagues and generated a palpable fear of retaliation rippling throughout the organization. … Continue reading The Top 5 Leadership Conditions That Sabotage Company Growth
10 Proven Ways to Segment Your Email List
Dave Sutton — March 8, 2017 — March 8, 2017 Would you like to see higher returns and more engagement from email marketing? Email is a powerful marketing channel. Sixty-three percent of marketers cited email as the channel that offers the best ROI and it’s considered the most trusted form of online communication with 77 … Continue reading 10 Proven Ways to Segment Your Email List
40 Stats That Show Why Ecommerce Needs Video to Grow [Infographic]
Miljana Mitic — March 7, 2017 Follow @goodvidio— March 7, 2017 Are you using videos on your ecommerce site? Chances are, you’ve experimented with video content at some point or at least added video to the list of your marketing must-haves for 2017. It’s not a secret that there’s a lot of pressure in ecommerce … Continue reading 40 Stats That Show Why Ecommerce Needs Video to Grow [Infographic]
Pay Attention to Me: The Best Subject Lines [Infographic]
Isabel Hayward — March 6, 2017 — March 6, 2017 With the frequent emergence and growth of new, lucrative social media such as Snapchat, Twitter, and Instagram (the #trifecta), combined with the existing ease of communications platforms like text-messaging, it tends to become more and more difficult to grasp the attention of the reader through … Continue reading Pay Attention to Me: The Best Subject Lines [Infographic]
Machine learning is marketing’s future
Three ways the future is already here. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What … Continue reading Machine learning is marketing’s future
The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
Jomer Gregorio — March 6, 2017 Follow @JomerGregorio— March 6, 2017 Throughout the years, the importance of building a stronger relationship with existing customers has been a priority of many businesses, especially those that operates in the business-to-business sector . Many companies have already realized that gaining new customers should not only be the sole … Continue reading The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
How Can Email Marketing Boost Your 2017 Marketing Campaign [Infographic]
Alan Rita — March 4, 2017 — March 4, 2017 Brand-consumer interaction has been one of the core elements that defined 2016 strategies in marketing industry, thoughtfully presented with the help of social media networks. Producing quality content for blogs, products, etcetera is, undoubtedly, one of the key points for securing a brand’s growth; however, … Continue reading How Can Email Marketing Boost Your 2017 Marketing Campaign [Infographic]
7 Questions That Will Get You the Right Facebook Fans
Bob Hutchins — March 2, 2017 Follow @Bobhutchins— March 2, 2017 Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important … Continue reading 7 Questions That Will Get You the Right Facebook Fans