Annie Callahan — February 16, 2017 — February 16, 2017 There’s been a lot of conversation in the world of SEO over the years about “aged domains”—the idea that Google sees domains that have been around for longer as more trustworthy. Even if that were a moot point, it’s true that websites with a bit … Continue reading How to Increase Website Traffic For a New URL
Dave Charest — February 16, 2017 Follow @DaveCharest— February 16, 2017 I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for … Continue reading What’s the Best Length for My Email Newsletter?
Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017 In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content
Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality. Brent Sleeper on February 16, 2017 Marketers sometimes get a bad rap for not understanding the basics … Continue reading Three things marketers must do to keep CX real
Danny Wong — February 16, 2017 Follow @dannywong1190— February 16, 2017 This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the sale of small-budget, short-term solutions. These will also be given priority over more traditional sales models. Currently, it is estimated that half … Continue reading Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?
Karla Jackson — February 16, 2017 — February 16, 2017 We know that sometimes it’s easier to simply post an update to your social sites without adding images or GIFs. But nowadays, these types of posts just won’t fly! For one, it’s hard to make them stand out amongst the memes, videos, and other visual … Continue reading How to Add Images & GIFs to Your Social Posts
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. Casie Gillette on February 16, 2017 If you’ve been working with one client or one site for a long time, you know it can be challenging to … Continue reading Keyword SWOT analysis: Finding your content opportunities
Mark Simmons — February 15, 2017 Follow @mixeddigital— February 15, 2017 The concept of HTTPS has been an important one, and forward thinking businesses integrated it a long time ago. Because security is a factor that Google takes extremely seriously today, you can bet that’s it’s going to become even more important in the future … Continue reading 5 Critical Reasons that Your Website Needs to Be HTTPS Enabled
Chris Goward — February 16, 2017 — February 16, 2017 From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. … Continue reading A Roadmap to Creating An Effective Personalization Strategy
