Paul Keijzer — February 16, 2017 Follow @Paul_Keijzer— February 16, 2017 Most managers strive to build teams of highly skilled, intelligent and smart people. That’s because the key to any team’s success is directly proportional to the quality and intellect of the people that it comprises of. But in your zeal to hire smart people, … Continue reading How To Lead People Who Are Smarter Than You
Daily Archives: March 6, 2017
6 Ways To Repurpose Your Blog Content
By David Schneider February 16th, 2017 Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Based from my own experience at NinjaOutreach, I tend to agree. There are various benefits to … Continue reading 6 Ways To Repurpose Your Blog Content
How Micro-Influencers are Becoming Essential to Marketers
Michael Quoc — February 15, 2017 Follow @michaelquoc— February 15, 2017 From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto … Continue reading How Micro-Influencers are Becoming Essential to Marketers
5 Tips to Make Retweet-Worthy Visuals
Sara McGuire — February 15, 2017 Follow @sara_mcguire— February 15, 2017 Twitter can be kind of frustrating. With so many tweets going out every second, how can you possibly stand a chance of getting your tweets noticed? Especially when probably more than half of those tweets are being sent by bots. But you shouldn’t let … Continue reading 5 Tips to Make Retweet-Worthy Visuals
How to Drive Customer Retention with Email Marketing
Kristen Dunleavy — February 15, 2017 Follow @KristenWritesIt— February 15, 2017 Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. … Continue reading How to Drive Customer Retention with Email Marketing
Does Engagement Still Matter as a Social Media Metric?
William Comcowich — February 15, 2017 Follow @GleanTeam— February 15, 2017 PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies, typically larger brands, dedicate the staff for extensive engagement. Wendy’s tweets are an exception. Even … Continue reading Does Engagement Still Matter as a Social Media Metric?
Test Your Agency Project Management IQ With These 3 Questions
Penny Kooy — February 15, 2017 — February 15, 2017 Project management has many paths to success. The old adage “there are many roads to Rome” can be applied to agency project management. However, there are a few common areas where a wrong decision can create a lot more work in the long run. Using … Continue reading Test Your Agency Project Management IQ With These 3 Questions
3 Tests To Try When Your CPA Starts Rising
Amanda Oliver — February 15, 2017 — February 15, 2017 You never want to ask an ad optimizer to ballpark an “average” campaign and what its average cost per acquisition (CPA) might be. Why? Because they will tell you that “it depends.” Understanding your CPA requires knowing the nuances that surround each and every acquisition … Continue reading 3 Tests To Try When Your CPA Starts Rising
Why Digital Transformation Projects Fail
Jodi Schechter — February 15, 2017 Follow @jjschechter— February 15, 2017 FACT: The majority of digital experience projects fail You read that right. A recent survey by Forrester Consulting reveals that more than 60 percent of all digital experience transformations do not succeed. An even more dire stat by Consultancy.UK pegs the shocking failure rate … Continue reading Why Digital Transformation Projects Fail
In a World of Too Much
Don Dalrymple — February 15, 2017 Follow @dondalrymple— February 15, 2017 We live in a world of too many options, not too little. Solving your business problems is less about innovating and developing something new, and it is much more about putting together the pieces that are available in our democratized tech and knowledge world. … Continue reading In a World of Too Much
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