Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
Daily Archives: March 6, 2017
How to use psychological principles to improve ad copy
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. Jason Puckett on February 15, 2017 Studying psychology as it relates to marketing is no new concept. Using emotions to drive decision-making is a theory that marketers have been taking advantage of since … Continue reading How to use psychological principles to improve ad copy
Marketers, think outside the list
Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools. Jose Cebrian on February 15, 2017 As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches … Continue reading Marketers, think outside the list
3 Questions to Help You Cross the Recruiting Finish Line
Emily Bifano — February 15, 2017 — February 15, 2017 Cheesy coaching and athletic stories tell us to “envision our end result.” Then we will know how to get from Point A to Point B. Although we all scoff at motivational speakers for saying these things, maybe they are onto something. While you are not … Continue reading 3 Questions to Help You Cross the Recruiting Finish Line
How Networking Strategies Can Improve Your Direct Mail Results
Mike Ryan — February 15, 2017 — February 15, 2017 Perhaps you’ve never thought of your direct mail campaign as a form of networking. But with networking defined as “interacting with other people to exchange information and develop contacts”, there are actually many similarities between these two marketing strategies. Here are three pearls of networking … Continue reading How Networking Strategies Can Improve Your Direct Mail Results
Engaging Your Employees Starts Exactly Where You Think It Does
George LaRocque — February 15, 2017 Follow @glarocque— February 15, 2017 For years it’s been clear that as modes of communication and collaboration in the workplace have gone through digital disruption the impact on employee engagement would be great. An annual survey alone on just about anything in business has lost its effectiveness. Business cycles … Continue reading Engaging Your Employees Starts Exactly Where You Think It Does
The Powerful Career-Building Asset Top Marketers Ignore Most
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 If you’ve ever been even remotely active on LinkedIn, then you know the sure signs of someone whose job future is uncertain. I see it all the time working at an agency with some of the best marketing recruiters around. After weeks or months … Continue reading The Powerful Career-Building Asset Top Marketers Ignore Most
How to Protect Your Employment Brand in 3 Simple Steps
Matt Gill — February 15, 2017 — February 15, 2017 As Senior Marketing Executives at this point in our careers, we’ve all been on both sides of the hiring process―as a candidate and as a hiring manager. I find it miraculous at how quickly some (meaning many) forget about their experiences of being a candidate, … Continue reading How to Protect Your Employment Brand in 3 Simple Steps
Making Videos for Social Media: Do’s and Don’ts
By Evelyn Timson February 15th, 2017 With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a … Continue reading Making Videos for Social Media: Do’s and Don’ts
Improving the social shopping experience: Facebook Shoppable Feed ads
Facebook recently started testing product ads that let retailers showcase multi-product imagery within the news feed. Contributor Laura Collins takes a look at the format and explains why it’s time for your brand to hop on board. Laura Collins on February 15, 2017 Facebook has been developing its ad offerings for years, and while … Continue reading Improving the social shopping experience: Facebook Shoppable Feed ads
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