Daily Archives: January 26, 2017

Building the Omni-Campaign Ecosystem for 2017

Majda Anwar — January 10, 2017 — January 10, 2017 Most marketers are gearing up for the new year and a new set of programs and campaigns. While planning will take some time, we here at TPG like to be pretty thrifty when it comes to campaign and program planning. Prospect engagement should look like … Continue reading Building the Omni-Campaign Ecosystem for 2017 →

3 Ways Ongoing Feedback Pads Your Bottom Line

Feedback Management

Michael Heller — January 10, 2017 — January 10, 2017 We know the drill, you’re a manager with tons of daily and weekly tasks. You already have so much on your plate that the thought of adding one more thing seems a little insane. Meanwhile, you keep hearing about this “ongoing feedback” thing. Would it … Continue reading 3 Ways Ongoing Feedback Pads Your Bottom Line →

CEOs Should Aim for ‘Exceptional’ Leadership

Leadership

David Kiger — January 10, 2017 Follow @davidkiger— January 10, 2017 Anyone in a position of business influence will have the basic desire to be a good leader. It takes hard work and dedication to reach that point in a career. But there is another level that can be achieved: “exceptional leadership.” Those are the … Continue reading CEOs Should Aim for ‘Exceptional’ Leadership →

3 Woefully Underused, Crazy-Effective PPC Landing Page Tips

Website Landing Pages

Allen Finn — January 10, 2017 — January 10, 2017 A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and underoptimized, you’re paying for prospects to click on ads and, outside of a captivated minority, head back to … Continue reading 3 Woefully Underused, Crazy-Effective PPC Landing Page Tips →

Is your marketing team effective? A 5-question test

Marketing Guide

In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine. Justin Dunham on January 10, 2017 Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase … Continue reading Is your marketing team effective? A 5-question test →

5 B2B marketing tips to jump-start your 2017 results

B2B Marketing

Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot. Jessica Cameron on January 10, 2017 It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine … Continue reading 5 B2B marketing tips to jump-start your 2017 results →

7 Mistakes Managers Make When Giving Annual Performance Reviews

Performance Review

Ali Robins — January 10, 2017 — January 10, 2017 It’s no secret that annual performance reviews are not eagerly anticipated by managers or employees. For managers, it’s a ton of work to prepare, and for employees, it’s very nerve-racking. I was so anxious about my first annual performance review that I actually contemplated calling … Continue reading 7 Mistakes Managers Make When Giving Annual Performance Reviews →