John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers
Daily Archives: January 26, 2017
6 Ways to Inspire and Grow Your LinkedIn Inner Circle
Colleen McKenna — January 10, 2017 Follow @Colleen_Intero— January 10, 2017 Everyone I know wants to be a high contributor and respected among their peers. Are you a center of influence within your inner circle? Have you identified your LinkedIn inner circle?Consider how you can help others grow their business and become a trusted advisor … Continue reading 6 Ways to Inspire and Grow Your LinkedIn Inner Circle
The evolution of the customer journey in 2017: Optimizing moments that matter
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
Customer questions every CMO should be ready to answer in 2017
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017 “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017
Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses. Sherry Bonelli on January 10, 2017 There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity … Continue reading Essential voice search strategies for 2017
A Better Way to Analyze Session Replay Videos
Alex Birkett — January 10, 2017 — January 10, 2017 Session replays are a common conversion research technique. And they can provide a lot of value. Still, the process is amorphous. I haven’t seen a structured way to approach session recordings other than just sitting down to watch a bunch of them and inferring your … Continue reading A Better Way to Analyze Session Replay Videos
Guest Blogging for Beginners: How to Get Published on Influential Sites
Annaliese Henwood — January 10, 2017 Follow @MktgInnovator— January 10, 2017 When you’re thinking of guest blogging for another website, you have a lot to consider, especially if this is a new concept for you. Do you know all the benefits of guest blogging? Do you know what you hope to accomplish as a result … Continue reading Guest Blogging for Beginners: How to Get Published on Influential Sites
How to Measure Progress?
Brent Pohlman — January 10, 2017 Follow @brentpohlman— January 10, 2017 This is my great dilemma in 2017. I want to track my progress using meaningful data. Now many of you are probably wondering what I am talking about. However, if you look at data these days, we have butchered, abused and placed our own … Continue reading How to Measure Progress?
Make Your Company More Authentic in 2017
Brent Morrison — January 10, 2017 — January 10, 2017 Let’s get real here for a minute. The internet is overrun with misleading information, cheesy stock photography, and so much noise that it’s almost impossible to stand out in the crowd. Companies are now learning that it takes much more than surface-level marketing retargeting or … Continue reading Make Your Company More Authentic in 2017
Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
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