Daily Archives: December 7, 2016

Location-based marketing: Where is it today, and where is it headed?

Columnist Aaron Strout takes a close look at the current state of location-based marketing and predicts what we can expect to see going forward. Aaron Strout on November 21, 2016   Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one … Continue reading Location-based marketing: Where is it today, and where is it headed?

Digitizing HR: Why It Is Imperative For Organizational Success

Sireesha Allaparthi — November 21, 2016 Follow @sutisoft— November 21, 2016 Digital transformation is creating waves across all the business functions and processes, and HRM is no exception. Digitizing HRM is about ensuring reliable access, and connecting and leveraging skilled professionals by implementing strategies that use digital connections and tools. Digital technologies can empower HR … Continue reading Digitizing HR: Why It Is Imperative For Organizational Success

Top 5 Lead Generation Tips in Management Consulting

Lee Frederiksen — November 21, 2016 Follow @hingemarketing— November 21, 2016 “You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Among professional services firms and especially within the management … Continue reading Top 5 Lead Generation Tips in Management Consulting

Digital Transformation – Execution is Key to Realizing Your Vision

Jaisundar Venkat — November 21, 2016 Follow @BouncingThots— November 21, 2016 Many firms fall for the ‘digital’ hype and rush into digital initiatives without fully appreciating the fact that these projects must not only be envisioned differently but also executed differently. Success rates when these initiatives are handled like conventional technology projects aren’t flattering and … Continue reading Digital Transformation – Execution is Key to Realizing Your Vision

Does Your Resume + LinkedIn Read Like a Blueprint or a Brochure?

Virginia Franco — November 20, 2016 Follow @VAFrancoResumes— November 20, 2016 The reality of today’s job market is whether you’re a CFO or a mid-level professional, you’re lucky to get a 10-second skim read the first time a recruiter finds you on LinkedIn or scans your resume. This means whether you hire a resume specialist … Continue reading Does Your Resume + LinkedIn Read Like a Blueprint or a Brochure?