Arik Hanson — November 21, 2016 — November 21, 2016 The four-day workweek. For many, it’s a pipe dream. But, for an increasing number of people, it’s quickly becoming a reality. In fact, just a few weeks ago a friend and former client negotiated her four-day workweek. And, from what I’ve heard so far, it’s … Continue reading Does the 4-Day Workweek Work in PR and Digital?
VerticalResponse — November 21, 2016 Follow @VR4SmallBiz— November 21, 2016 American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. What better way to call attention to them than by reminding customers to “shop small” and “dine small” the Saturday after Thanksgiving? Black Friday … Continue reading Get Found on Small Business Saturday and Beyond
by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue
Susan Ostojska — November 21, 2016 — November 21, 2016 We hate receiving spam. Our mailboxes are always full of unread emails which pile up and we feel that we lose control over them.But we love receiving messages which bring us value. What is the key to success? How to become a salesman who sends … Continue reading Outbound vs Spam – The Ultimate Battle
Jody Glidden — November 21, 2016 — November 21, 2016 Most lawyers view cross-selling the same way millennials view social security. They realize it’s intended for the greater good, but the personal benefits are unclear, and they sure aren’t going to contribute more than what’s required. Let’s suppose for a second that lawyer pay was … Continue reading Yes, It Is Possible for Law Firms to Succeed with Cross-Selling
Erika Goldwater — November 21, 2016 Follow @erikawg— November 21, 2016 We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce … Continue reading 5 Essentials To Build A Survey
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. Will Scott on November 21, 2016 I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is … Continue reading Why SMBs should spend more of their budget on online marketing in 2017
By Matthew Yeoman November 21st, 2016 I bet you’ve read headlines, again and again, about how guest posting is dead. I think that I have heard this for the better part of my entire writing career. That’s five years, folks. Five years of hearing the same thing, the thing that helps me get real online … Continue reading How To Get Your Manager Excited About Guest Posting
Marta Zalewska — November 21, 2016 — November 21, 2016 Creating a successful cold email campaign is the Holy Grail of a cold mailing. It’s also a pain. It takes a ton of time, effort, nerves and a slight caffeine overdose to craft a masterpiece. And yet, when you click send and wait for a … Continue reading How to Write a Killer Cold Email Campaign – The First Message
What should retailers expect for this year’s Black Friday? Columnist Chris Kerns dives into the social data to uncover trends that will help marketers plan ahead. Chris Kerns on November 21, 2016 The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday … Continue reading The shifting social landscape of Black Friday
