Margaret Jacoby — November 20, 2016 Follow @MargaretJacoby— November 20, 2016 Over the past few years we have noticed many and varied trends that impact our workplace. Some of them already exist today, but their importance will grow and become more common in the year ahead. Most business topics over the past year have been … Continue reading 3 Workplace Trends For 2017
Daily Archives: December 7, 2016
For CPGs, Recenter Mobile In Your Marketing Mix
by Jennifer Lum, Columnist, November 16, 2016 Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, … Continue reading For CPGs, Recenter Mobile In Your Marketing Mix
Stop Asking Me To Like Your Facebook Page
Robert Nissenbaum — November 20, 2016 Follow @rnissenbaum— November 20, 2016 In fact, stop asking everyone. Those ‘likes’ you are getting? They’re worthless. Worse, they could actual hurt your efforts. If you haven’t decided I am completely off my rocker and are still reading, I’ll explain why (and it might just make sense – and … Continue reading Stop Asking Me To Like Your Facebook Page
Make Your Company More Valuable — Build a Sales Organization
Peter Helmer — November 20, 2016 — November 20, 2016 Harry Smith has built a $ 35 million (sales) business over the last 30 years. He is now thinking about retirement and wants to sell the company. He’s talked to several investment bankers. All of them have told him The Harry Smith Company (HSC) is … Continue reading Make Your Company More Valuable — Build a Sales Organization