Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts. Julie Joyce on August 17, 2016 I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the … Continue reading How to follow up on link requests
By Jordan Kasteler August 15th, 2016 On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte” (TTFB) comes into play. … Continue reading What Is Time To First Byte, And How To Improve It
by Claude HarringtonAugust 12, 2016 How important is it to have a strong video marketing strategy these days? The numbers below speak for themselves… But before we let those numbers do the talking, a quick note: there are a lot of video-related stats out there these days, lurking around the internet without any actual verification. … Continue reading The 22 Video Marketing Stats You Need to Know…
by Jennifer Frances Follow @socialbeesmediaAugust 13, 2016 The recent launch of Instagram Stories shows that Social Media is not only about being innovative but also about staying on top of the trends. In this week’s article we will be showing you how to use the new Instagram feature, and give you ideas about its implementation. … Continue reading 5+ Ways To Use Instagram Stories For Your Business
by Brandon Gains Follow @brandongainsAugust 8, 2016 Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and Typeform use … Continue reading SaaS Referral Marketing – A Match Made in Heaven
August 2, 2016 This past February, I presented a case study of a company’s relationship with a nonprofit around employee volunteer engagement. A quick recap: A well-meaning company wanted to do a group volunteer activity with a nonprofit they financially supported The nonprofit didn’t have a readily structured and meaningful group volunteer project for the … Continue reading Making Employee Volunteers Matter: Part II
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016 We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing
Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising. Andrew Osmak on August 26, 2016 Rich data is about to do for call analytics what it has done for customer … Continue reading Every call is becoming data: Rich customer data revolutionizes call analytics
by Amy Stewart August 26, 2016 Let’s face it. Subject matter experts (SMEs) today tend to work in departments such as product management, product marketing, services, and engineering. This (obviously) makes them great at providing RFP responses that are factual, technically detailed, and highly accurate. Yet surprisingly, their content may not be good enough … Continue reading When Collaborating with SMEs, Think “Is-Does-Means”
by Jessica Davis Follow @godotmediaAugust 26, 2016 Marketing on social media increases your lead to close rate by a 100%. If you don’t already have a well thought–out plan for social media marketing in place, you are losing both time and money. However, attracting an audience on social media is no mean task, given the … Continue reading 4 Sure–fire Ways to Get Your Business Noticed on Social Media (And The Tools To Do It)
