SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. Dave Davies on August 25, 2016 Let’s begin by quickly talking about what an internal link is. An internal link is a link from a … Continue reading Optimizing your internal link structure
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016 In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies
by Sandra HessAugust 25, 2016 It’s not hard to see the allure of using unstructured interviews. Unlike other types of interviews, unstructured Q & A’s give the interviewer the freedom to explore details about the candidate that they think are interesting and relevant. However, while they might be favored by hiring managers, dozens of studies … Continue reading Here’s Why You Need to Ditch Unstructured Interviews
by Jordan LoreAugust 25, 2016 When it comes to the calls-to-action (CTAs) on your website, not all are created equal. As with the basketball court, it helps to have 7 foot Dwight Howard snatching rebounds and blocking shooters but an entire team of Dwight Howards would be an ungodly mess. There wouldn’t be anyone shooting … Continue reading Ranked: Best and Worst Locations for Your Call-to-Actions
by Sarah Beth JonesAugust 25, 2016 A happy employee is a successful employee. I’m not saying you have to praise your employees every single day, but you should try to show them that you appreciate them and their work. I know things get busy and sometimes you forget, but make it a point to say … Continue reading Top 5 Ways to Show Your Employees You Appreciate Them
by Daniel KimAugust 25, 2016 Do you want a great website? Over the last few weeks, we’ve featured posts on how to find the best web design agency for your company, expert talks and insight on web design, and featured some of the best web design projects you need to check out. In this post, … Continue reading 14 Top Web Design Agencies You Need to Know
by Salma Jafri Follow @salmajafriAugust 25, 2016 Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts. Further, Facebook, in an algorithm update announced that it will prioritise … Continue reading 5 Ways To Use Facebook Groups To Market Your Business
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it’s tied to search advertising or marketing? Visual IQ, a cross-channel marketing attribution software provider, … Continue reading Targeting Across Search, TV Changes Everything
